Shareholder Question: DRTV

QUESTION

  • I was curious to know has there been any discussion regarding the TV ad?  And when it may air again?

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ANSWER

A new possibility has arisen in connection with the DRTV.  A cable television program that deals with a male oriented outdoor lifestyle has taken an interest in Winning Colours Stain Remover.  They find it very useful in the course of their activities.  There are discussions underway as to how to partner and leverage the TV exposure, as there is interest on their part to endorse Winning Colours.  This presents an uncommon opportunity for the DRTV format because the media is already there, ie the program is already being broadcast.  The combination of new angles here may be ideal to give the DRTV concept its second take, by making the DRTV content sufficiently different from the first version so as to constitute an effective test for comparison.  This is still just an emerging discussion, however, so it’s important not to read too much into this yet.

Bottom line:   The operational mechanisms to take orders and dispatch the DRTV kits still exists.  The investments to date will not be wasted.  Redeployment will occur in due course.

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