Shareholder Question: IGA Australia

QUESTION

  • Australia we are going into the IGA warehouse also? I don’t recall you ever mentioning that. Thanks

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ANSWER

The News Release dated May 23, 2011, live link here:           http://www.globenewswire.com/newsroom/news.html?d=222685               refers to enhanced distribution in Australia that would arise from the decision by Metcash to begin carrying Winning Colours 1000+.  Metcash owns IGA>D, Australia’s largest grocery distributor; live link here:  http://www.metcash.com/about-metcash/our-businesses/iga-distribution 

It’s premature to state with any certainty how this new operating relationship will convert into product sales figures in the short term.  No doubt there will be a learning curve for the distributor and the stores as to what and how Winning Colours 1000+ can do for them.  Nonetheless, they choose their business partners carefully, meaning that it is a breakthrough for us to have gained this opportunity to work together.  Mutual long term gain is the operating principle that governs all our business development initiatives.  The extent to which new partners are willing to respond to the opportunity varies.  That’s why we need, and have, a growing portfolio of high quality distribution/retail associations.

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