Approval received from Home Hardware, with 1,000 stores, to begin monthly distribution to all outlets of our monthly Testimonial Information Presentation in standardized format, suitable for the building up of a resource binder for consumers and staff alike. Home Hardware is a partner organization of Do it Best, under the umbrella of Alliance International. …
January 22, 2012 archive
Jan 22
Brand Equity – A Practical Example
I wanted to share the note below, received today, because it illustrates the commercial opportunities for 1000+ Stain Remover in industry. I don’t discuss the industrial market as much as the consumer market, but the industrial sector is large. Today’s note is from a warehouse operation that likes our product, but forgot where our product was first purchased. Now the customer would like …