Today was set-up day at the Hartford Convention Center in Connecticut. We are joining a cross section of Lancaster’s vendor partners to support Lancaster’s outreach to their store accounts in the North East. It also provides an opportunity for vendors to meet face to face with some of the Lancaster sales force (who spend most of their time on the road). Since the acquisition of Five Star Distributing by Lancaster, the two organizations have been combining personnel, resources, accounts and procedures. This is the first time that we have the chance to get to know the North East team after the merger. This is not a “large” event by trade show standards, but it is a quality event in terms of the opportunity for one-on-one time with our account representatives and customers in this region. We are represented here tomorrow and Sunday by Deberah Ruddy, Manager Retailer Support for Winning Brands, and the popular stakeholder product fans, Scup and Dirty Dave. Accompanying Scup is his wife, Kristen, known affectionately as “The Director” because of her experience and interest in video.
This is a pre-show set up snap shot of the demonstration table. We should have more photos and thoughts to share during the weekend.