When building the long term business model for Winning Colours Stain Remover, a basic metric of one bottle per day per store is the target that we are working toward, measured over the entire group of retailers in the home improvement sector and Paint Departments. This is where the bulk of our placements are currently. Attainment of this statistical projection is a way of keeping score operationally. The validity of this approach is being evaluated by the company constantly in order to ensure that it is a useful benchmark. So far, it provides a common denominator by which to gauge the effectiveness of in-store placements. The suitability of this metric in other sectors, such as pharmacy, convenience and grocery has yet to be determined. It is possible that retailers with higher average traffic counts than Paint Departments can yield higher averages. For the present, the 1 bottle per day figure is being targeted in order to remain realistic.
The best performing stores so far on a long term basis, ie not just a surge related to a special promotion within the store, turn approximately 3 bottles per day consistently. The poorest performing store would have a bottle sold only once in a few months. The average between all these stores, and the movement of that average over time, is the pattern that we monitor carefully. Patterns that can be applied to the United States are the most important as the company plans for 2011.
The stores in Canada selling Winning Colours Stain Remover that are the most similar to a direct U.S. counterpart are Home Depot and Lowes. Winning Colours has more experience in Home Depot than Lowes (where it was just activated).
The operational update received today is that Winning Colours is moving at the rate of approximately 1 bottle every two days, namely 20,954 bottles January 1 – September 22, 2010 over 180 stores at Home Depot in Canada. This is an accomplishment because it includes stores in a large variety of communities, most of which are not reached by Winning Colours advertising. Increasing this to the target of 1 bottle per day per location is clearly feasible with more work. As a rule of thumb, Canadian results should be multiplied by 10 when projecting for the U.S., as Canada has approximately 1/10 the population, despite Canada being physically larger. Therefore a chain such as Home Depot has approximately 10 times the number of stores in the U.S. as it does in Canada.
Because of the dysfunction, nephropathy will not generate urine, which will viagra canada pharmacy lead to the accumulation of waste in the blood. It can be identified with push, physical issues, wellbeing issue and therapeutic responses and couple of different issues. levitra 10 mg This is because buy cheap viagra the majority of cases don’t have clear-cut reasons for it. cialis online pill They are: glass, installation, and mounting. The figure is helpful for planning because Home Depot stores in the USA are essentially identical to their Canadian counterparts. While absolutely no basis exists to imply that Winning Colours will find itself in the U.S. counterpart, there is a basis emerging on which to project revenue should this occur in due course, or should national listings occur with comparable retailers in the U.S. Winning Brands’ financial self-sufficiency, in terms of the business model, is becoming increasingly plausible.
The bottles are a mix of sizes. The new Club Pak SKU, once it rolls out, will help to lift the financial average in the calculation. The 20,954 transactions for this one retailer, cited above, is a blend of repeat customers and people discovering Winning Colours for the first time.
An additional statistic that offers the firm tremendous encouragement is the extraordinarily low rate of returns and complaints from consumers. I have been made personally aware through reports of approximately a dozen complaints in 2010 year-to-date, of which the majority only required instruction to rectify.
On a personal note, such evidence that the product is now already a regular purchase item for tens of thousands of consumers across a number of retailers, is particularly gratifying because I remember the emergence of Winning Colours from its first day as a new brand when the number of store listings and customers was exactly zero.
