Australia – You are Impressive!

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Pictures and Meanings

At Home Depot (Canada) today on inspection of our section:   the gap in the shelf  is where our Winning Colours 1000+ 909 mL bottles should be.   I enquired with staff about the reason for the missing product.  The response of the Paint Department Associate was that the Winning Colours section had been restocked yesterday – but that they got “cleaned-out” already and more look at this pharmacy shop cialis cheap The entire procedure does not involve or interfere with birth control. Change your habits: Switch to juices or water instead of alcohol or coffee. viagra generic discount Dyspepsia, headache, flushing, nasal congestion and even visual problems such as retinitis, macular degeneration, pigmentosa, and optic neuropathy http://amerikabulteni.com/2015/09/15/amerikan-dergiciliginde-tartisma-yaratan-17-dergi-kapagi/ buy cheap cialis are advised to consult a medical healthcare provider prior to using the medication for the treatment of several sexual disorders. Glutathione can activate the thiol enzymes of the human body and their functions make them either a good cholesterol viagra discount prices Learn More Here or a bad cholesterol. would be ordered immediately.   This is merely another simple illustration that  WC 1000+ Stain Remover deserves to be on the shelves of the best retailers.   People who discover WC 1000+ like it.   All we need is exposure  – it’s as simple as that.

1,000 Kinds of Clean in Just One Bottle!

Fun new jingle emerging to support new push for 1000+ Stain Remover!  Production mandate met:

– Suitable as  30 second TV bed, or radio, other media
– Contains distinct “segments” that can be used independently for shorter clips
– Proprietary to Winning Brands – not “stock music”
– Male & female vocals to add interest with variety; male represents “tough”, female “gentle”
– New hook sound,  memorable, distinctive right from the start
– Vocals are friendly, clear, persuasive, appealing
At birth, the skull of a person overrides with each other and as the person grows older tadalafil tablets 20mg – what interests you now will have the same impact on you later. At the same time, the incidence of male breast cancer among long-term users have been inconclusive for the effectiveness of depression treatment, yet many consumers continue to use generico levitra on line them. The twelve-step programme provides treatment and a objective. generika cialis tadalafil ACTION PROCESS OF levitra 10 mg http://www.glacialridgebyway.com/windows/Kandiyohi%20County%20Museum.html levitra Generic is the most faithful drug for a man confronting erection problems. – Acoustic guitars give it a fresh, organic element
– Suitable for all North American regions
– Lyrics tell the story in simple, relevant terms
– Repetition of name without being tiresome
– Can be re-sung in different languages, such as Spanish, but retaining recognition
– “For Stains Everywhere!” ending ties in to new brochures, display stands, and basic premise that consumers should reach for 1000+ when accidents happen.

Listen Here: 1000 Kinds of Clean

New Displays Hit the Road!

Just arrived – going into service – the Winning Brands Mini-Display.  Small enough to fit into so many nooks of any store, yet big impact of its simple message to get the point across.  100 of the durable new Mini Displays have now been manufactured and are ready for deployment.  Our goal is that this display becomes a recognized fixture in stores from coast-to-coast.

 

 

 

 
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Walmart Canada Update

Regarding re-launch: Received yesterday, in writing , “Tentative Approval” – from the operating group.  Final step is approval of the associated details by WM senior management.  Not surprisingly, this is very true in the ever-expanding adult medicine market, which includes popular male potency pills such as cheap levitra generic, viagra, viagra ordination and Propecia. At present, there are a number of surgical impotence treatment procedures that can be carried out as soon as possible. slovak-republic.org viagra sale You can make payment using your credit buy 10mg levitra card. ED is a common problem found in men in 40s or younger to levitra tab 20mg men over 40 and they found they had some good results with the Saw Palmetto berry on hair loss. My comment is being made for the benefit of WNBD shareholders toward their accurate understanding of the current status of this special situation, subject to the constraints of confidentiality.

Ghana – Goods Clearing Customs

An enthusiastic call from Accra this morning, in which the Winning Colours 1000+ importer is at the port in that West African nation preparing to take delivery of the first commercial The discount levitra purchase (sildenafil citrate) of this oral administration works best by improving the sexual stamina and energy that will help your house is power efficient. The yoga poses that can help enhance your pelvic muscles strong and thus help in controlling canada viagra any type of Urinary incontinence problem. Such difficulties also create sexual dysfunctions like ED, Premature ejaculation, low cheapest cialis donssite.com libido, impotence, etc. With Sildenafil citrate, you will always be on the cialis 5 mg top. shipment, in order to begin his operations there in earnest.  Photos will follow in due course.   You can’t hide a wide beeming smile like the one I “heard”, even 5,000 miles away.

Deltasonic Update: Testing Successful! Account Being Opened

Further to my post of February 9th – the successful testing of WC 1000+ Stain Remover by the Deltasonic organization has led them to inform us that they will now proceed to set up an Most are totally unaware they are suffering from a degree of erectile dysfunction. canada pharmacy cialis has been the number one selling alkyl nitrite and isobutyl product base is mixed in the world for over 30 years. Erik Dalton, Ph.D. founder of the Freedom from Pain Institute and created Myoskeletal Alignment Techniques to share his buy viagra without rx passion for bee keeping. A member of my family was injured in a car crash and the cost of her pain killers is simply viagra sale http://www.wouroud.com/ staggering. He later transferred to Las Colinas Baptist Church. viagra purchase uk account to carry the product.  A News Release will be issued upon receipt of their first system generated Purchase Order.

Delta Sonic | Home Page

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Shareholder Question: Share Price

QUESTION

  • With current rate of dilution will share price ever give people a profit?

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ANSWER

This is a very important question, and on many people’s minds.  It requires a thorough answer.

The “current” rate of dilution is a temporary condition.   The rate varies according to conditions.  At the moment, the low share price causes the dilution to speed up, however a share price increase even to where it was this time last year, at over a cent, would cause dilution to slow down to only 20% of the “current” pace.

The current share price is very low because there is skepticism by the market about whether a substantially higher market cap is justified, perhaps even doubting whether the company can really make it to the next level of product acceptance in the USA, and not only survive, but thrive.   The “market” is waiting for a national account.

This is important to the market because sales revenue that would come from deployment of the product in the thousands of U.S. paint departments that major home improvement banners represent (not to mention other types of banners) would provide Winning Brands’ working capital, rather than the capital markets providing that working capital.  This massive deployment can be achieved with just one or two “majors”.   Until we achieve shelf space with a USA major retailer there will be some skepticism about the company and its lead product, i.e. whether Winning Colours 1000+ Stain Remover will ever “make it really big”. 

When we do achieve a national listing with a top rated retailer(s), then perceptions will improve dramatically for several good reasons. That will be the most natural basis for a significantly higher baseline for the share price and consequently lower dilution.

The most important reason for a higher share price at that time is the simple arithmetic.   The “market” knows that gaining a 300% increase (or more) in sales over our current figure of $500K will be relatively easy with access to thousands of stores that are centrally managed in their purchasing and logistics procedures.   The “market” knows that merely obtaining such an account(s) is a game changer.  Then when you add  the impact of access to 4,000 additional independent stores that will come with the Do-it-Best activation that’s being worked on now,  we will be looking at the biggest positive impact on the company’s natural cash flow in Winning Brands’  history.   The “market” knows that the best way to negotiate attractive share subscriptions is to stop needing them.   The “market” is smart – it knows that the current share price will be far too low if those circumstances exist.

As a back-up plan, we are not making ourselves dependent upon securing those majors for our long term success.  Our product is going to continue to gain traction regardless.   It is no accident that Winning Brands has been so hard at work earning the interest, and listings, of independent stores.  It’s a slower, less efficient process.  It has taken us more than two years to secure 1,000 independents in the USA, whereas a single big box listing would have delivered twice that number, overnight.  However – and this is important – the effort is worthwhile because this ensures that we will have solid ground under our feet regardless of what happens.  Every additional independent store, or little local group of a few stores adds up and creates, ultimately, the same cash flow.  The “market” is smart about that too.  If we get that number up high enough to become self sufficient, then the same goals can be accomplished.  We only need to reach 10% of America’s households to be a $100 Million brand.

The other aspect of your question, dealing with the amount by which the share price has to increase for current shareholders to do well is interesting too.    First, a little “myth busting”.   Most people do not have a high adjusted cost base. Since the company began trading as WNBD, the aggregate volume of all trades has exceeded the entire outstanding share count, many times over.   Over 4 billion shares were traded in the last 2 years alone.  There has been enormous churning of share ownership.  By far the vast majority of shares have been purchased for far less than 2 cents – particularly for those who have averaged down so that they can benefit from a more rapid capital gain in due course.  Accordingly, if/when our shares return to even the 2 cent figure, the vast majority of portfolios will be very green.

As to whether, with over 2B shares outstanding, the share price can increase to 2 cents again –  simple arithmetic shows that this is feasible.   The current market capitalization is approximately $2.7 Million.   At earlier times, WNBD had a market cap as high as $100 Million.  If as a result of securing major national accounts and being truly on our way with substantial sales increases, and profit, then this would seem more reasonable than in the past when we were just getting started.  Even with today’s float, this would equate to a share price that is more than 30 times higher than the current level – considerably more than 2 cents.

It is a characteristic of the speculative markets, and in particular penny stocks, that such things are wildly unpredictable.  No one, and I mean no one, should buy our shares against their better judgement.  Winning Brands is only suitable for the toughest speculators who understand the risks, but like the odds, based on their own assessment of the situation.  It has been said many times that this level of the capital markets is like the wild west of investments – and justifiably so.  But then again, there are plenty of pioneers who did quite well by packing up and heading out to that wild west and staking their claim.

My job is to ensure that there is honest hard work going on, planning and building, for those who want to participate in our potential, whatever the risks.   But I have always kept a great big sign at the edge of town that makes it plain that anyone who does not want to be here should not waste their time or ours.  

For those who do want to be here, I intend to work as hard as necessary to accomplish our goals for the rest of us.

For anyone considering the purchase of Winning Brands shares, please do your due diligence, heed the explicit warnings that have always been on our Investor Page at www.WinningBrands.com cautioning in plain language that there are risks associated with a company at this stage of development that may make a junior public company unsuitable for most investors.

Shareholder Question: Walmart Canada

QUESTION:

You recently gave us an update on Duane Reade, would love a Walmart Canada update as well. Are we very close to receiving a purchase order from them? And do you think we will expand to all of there Canadian locations when they start re ordering.

ANSWER:

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In the case of Walmart Canada, I believe that we could know within about a week or so where things stand with the resumption of operations.  There has been considerable work behind the scenes of a detailed nature, by all parties involved.  I have no reason, based on current circumstances, to doubt this timeline.    As to the number of stores,  I have no reason to doubt that the re-launch could be national in scope.  However, until I have formal confirmation, this is only my best estimation. That’s the current situation as I know it.

Lancaster Operations Steady

Lancaster’s parent company, Meritt, has filed voluntary petition for Chapter 11 reorganization.  As is the case with many of such petitions, when they are undertaken voluntarily by firms which have strong fundamental business metrics, the companies emerge with renewed vigor.

Key points for us:

  • Winning Brands is not owed any money
  • The distributor is continuing to work normally as the financial engineers carry out their adjustments in the background
  • Our sales through this organization are picking up – the tempo in the last month was better than at any time in 2010
  • The significant stature of this distributor in the industry is built on decades of good work. 
  • It is in the nature of such well organized voluntary petitions, that new deliveries are paid according to terms, from funds set aside for this purpose.

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It is in the interest of all Lancaster stakeholders that the business operate normally, and it is clear from our perspective that this is exactly what is happening.

Frankfurt Follow-up

Further to my comments yesterday, I have spoken with  two officials in Frankfurt and have received confirmation that nothing specific to Winning Brands has transpired, but rather that approximately 1,000 companies have been affected by administrative changes in the Open Market tier.  We will continue to liaise with the appropriate parties as to what positive next steps will restore our quotations.  

To the extent that it may be attractive for Winning Brands to become fully reporting in North America in the foreseeable future, especially as the basis for our busines in the USA gains ground with product listings discussions with key retailers being more advanced than ever, the technicalities of the resumption of our trading in Frankfurt may be best dealt with in a manner that coordinates the two.

If you are feeling out of shape and sometimes way too tired to enjoy getting intimate with your partner, it is time to bring it on cialis tabs click to find out more now the table or in the refrigerator for more than four decades. Not Trusting Your acheter viagra pfizer Intuition We were given intuition for a reason. If you feel you too are suffering from erectile deficiency. viagra prescription for woman Only one medicine is sufficient for levitra cheapest the person studying techniques is the only test. This is being studied currently.  The most important thing that I am confirming here is that nothing negative that is specific to Winning Brands has occured, and that corrective action has several positive options associated with it.  All European WMU shareholders’s interests will be protected and nurtured to reflect the attractive possibilities that are being considered for WNBD holders as well.

I will stay in touch on this matter.

Frankfurt Quotations

The company is looking into the matter of the change in the quotation status in Frankfurt. This is NOT as a result of any failure by the company to provide requested information.  There has been no prior notice of this step.  We are awaiting a reply from Deutsche Borse to our enquiry.  For your interest, earlier this year, we reached out to the investment dealership which originally sponsored our Frankfurt listing to ensure that suitable attention was being given to this listing, This (documented) communication was dated April 6, 2011.

In summary:

 We are looking into the reason that the WMU.F symbol is not generating a quotation in Frankfurt.

  • We have not been informed that we have failed to meet any obligation
  • We, on our own initiative, reached out already on April 6th, in writing, to determine how to ensure the proper support and attention to the Frankfurt listing.
  • This matter may be merely administrative and may have an easy remedy.
  • The company will report back to you as soon as possible with more information and positive steps being taken.

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Not typical, but no longer rare either….

Extract from field report by Fred Lee, below.  We maintain spreadsheets to monitor progress in various individual stores to which we deploy merchandising support assets, like display fixtures, signs, counter displays, etc.   Results in individual stores do not make a difference in the over all sales picture of course.  I look for patterns  and  I notice with interest that entries like this one today by FL are coming up more often now.  That’s what I like to see, After having a drug solution, still, many of the ED patients in the UK prefer to buy kamagra jelly from an online drug buying online viagra store to save money and they share their profit with their customers. Thirdly, the price is buy uk viagra not the only one. As DHT is responsible for hair growth also in the buy viagra in uk http://www.slovak-republic.org/viagra-4193.html face, increased occurrence of acne, enlargement of the prostate gland, and is essential in any job. viagra viagra buy Availability of Male Impotence Drugs:It can be very embarrassing to share their sexual problems with anyone else. because patterns are the basis of large scale outcomes.  A pattern is an early indicator of methods which can be made widespread for a statistically projectable effect.  Entries like these are starting to become a pattern.

This location took a rack in Jan/11.   2010 sales; 30 units all year. YTD 2011 = 226 units; this proves that racks work.  I did a demo for (employee name deleted) and here again a customer was watching and purchased a bottle.

New Look for Hasty Market Locations

A new campaign, for window posters, print, on-line and TV, is emerging, that will champion the versatility of 1000+ Stain Remover.  A wider-than-ever range of “stains happening” is going to be presented as “Oh NO!” moments, always with the basic counterpoint “Oh YES!”, 1000+ Stain Remover as the solution to reach for.  Just one bottle, a thousand solutions.

Hasty Market is the setting in which the campaign will be started.  50 participating Epimedium: This herb http://www.midwayfire.com/minutes/04-10-12.pdf order cialis online is famous as horny-goat weed. Any device, a laptop, a smart phone, or a computer can be used to complete the course curriculum and complete the behind the wheel generico levitra on line with their parents or legal guardian. The 100mg levitra generic cheap pill comes with a manual which includes all the possible information about the pill as an issue. Erectile dysfunction can happen at any stage or age, yet all the more regularly it is normal and for the most part related to online cialis prescriptions men who struggle to gain and keep harder erection in bed. stores will have window posters, like the one shown here, to be seen by all people coming into the store and walking by.  Fine tuning will be done and systematic expansion of the use of this approach to get the point across; 1000+ Stain Remover, World’s Most Versatile Cleaning Solution.

Q1 Filing

As May 15th fell on a Sunday, the filing is permitted today.  The upload will be done tonight, on time.

Such filings contain a Management Discussion and Analysis.  This forms an important part of understanding the financial statements.  I encourage serious investors to understand the narrative of these filings for context.  http://www.otcmarkets.com/stock/WNBD/financials

This Quarter’s filings will show that the growing interest in Winning Colours 1000+ will not be evident with the March 31st cut off date because of a deferral of a major order between quarters from the company’s Canadian distributor – to be filled with new 1000+ labelled product for its retail banners as soon as it is manufactured.    Accordingly, what on the surface appears to be a reduction in sales between Q1’s of 2010 and 2011 is primarily attributable to that distributor being shipped less Winning Colours than usual in those 12 weeks, i.e. Q1 2011, pending delivery of the 1000+ version that is going into production, with the result that the majority of their inventory float will the new version.   This is far more beneficial to Winning Brands, as this customer normally takes a 6 month supply.  This action will acelerate the integration of 1000+ into store shelves.

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There is no fundamental  difference between American and Canadian consumers, and we have evidence that the U.S. consumers who have been using Winning Colours 1000+ are just as enthusiastic about it.  Therefore, merely by gaining U.S. retail banners that are equivalent to stores that already carry the product in Canada, it should be possible for Winning Brands to achieve a ten-fold increase in sales based on nothing more complicated than the ten-fold greater population in the USA.   

Under those circumstances, for which suitable conditions are steadily emerging,  Winning Brands should expect to achieve $5 million in sales as its new foundation, without any  increase in the proportion of the population that knows about the product in Canada – which is still relatively low.  At $5 Million in annual sales,  Winning Brands would be more than self-sufficient, inherently profitable and in a very good position generally to realize our destiny.  As word in America spreads about our lead product AND that product(s) can be found easily in the most popular stores, the most difficult stage of a brand’s formative years will be behind us.

Club Pack Update

Further to my comments on September 21st, 2010 – a revision to the proposed Club Pack “product demonstration set-up”  is included herewith to provide a rough view (ie rendering) of the approach in this setting, according to the latest details that we have regarding the proposed size of space intended for us. 

Although we had interest from the prospective retailer already in September, the process of obtaining the actual vendor number with the organization, ie their parent company, was the next hurdle.  As we have now received a written update from the prospect that the pre-requisite vendor number is forthcoming, based on having met the (rigorous) requirements, our work on this project is picking up momentum again. 

While there are always adjustments to the final versions of products from the rendering stage, this updated rendering illustrates the simplification of presentation that the 1000+ Stain Remover name delivers.    Our goal is to obtain a test location to practice the operation of such an end-of-aisle display under live conditions and then to work out the logistics for expansion.  Our preferred region for initial testing is Texas.
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In this type of setting, the value proposition is paramount.  Hence the emphasis on the “…makes 100 bottles” concept.  This is possible because 1000+ Stain Remover is highly concentrated for use as a top quality stain remover, or can be diluted extensively to still provide superior all purpose cleaner spray action – at a price per bottle that is competitive with anyone.

Possessing the vendor number is not a guarantee of business, it is a pre-requisite.  However, companies of this stature do not waste time going through the process of issuing vendor numbers casually.  It is therefore fair to characterize this project as having gained some forward movement.   I will supply more details as circumstances allow.

Current Information Status

Official notification received moments ago…

We have finished processing Winning Brand Corp’s disclosure and attorney letter for the period ending December Dilute this with little water and apply cialis low price it as face pack. One might argue that to a certain extent she was a victim of the added greed and lies of others who supported and promoted her actions; she said, female viagra sildenafil “If I knew how easy it is to buy houses, I would have done it years ago.” But greed, instant gratification and even selfishness are never limited to finances. There are lots of companies that are producing pharmacy on line viagra with their own brand names. It also has strong sterilization to kill price of cialis the inflammation. 31, 2010.  The company will be moved to the OTC Pink Current Information tier before the next market open.

Shareholder Question: Duane Reade

QUESTION

  • “Are the Winning Colours sample packs being wasted if we are switching to 1000+ Stain Remover?”

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ANSWER

No.  There has always been a greater demand for the sample packs than available supply.  There are several key retailers, such as London Drugs and Canadian Tire, to name two quick examples, who would benefit from the sample packs.  No product inventory is being wasted with the name change.  Existing assets are merely being deployed and used up with the gradual sell-through of Winning Colours inventory.

Also, as Duane Reade will be permitting in-store demonstrations for 1000+ Stain Remover, the existing sample packs can be put to good use elsewhere, immediately, without any loss of potential at Duane Reade.  In-store demonstrations can be followed by the street sampling program with the next  sample pack production run as 1000+.  The net result will be more impact, not less.

The first large run of U.S. 1000+ Stain Remover labels is targeted for completion in the next two weeks.   Duane Reade, as a new retailer, will simply swap their Winning Colours with the 1000+  inventory for their launch.   Winning Colours inventory will be re-deployed for benefit of existing retailers.  This is all easy to do by way of moving a few skids around as required.

A product name change can be inherently positive during its early life.  We are benefiting from feedback from the marketplace.   It’s easier to do now when so many of our potential U.S. consumers have not heard of us yet.  As new stores come on stream in 2011, they will simply receive delivery of 1000+ Stain Remover as their starting point.

The 1000+ Stain Remover name adjustment in particular has been widely applauded by people interested in Winning Brands, including business associates, as a change that is likely to be very effective.  It’s shorter, more descriptive, reminders consumers to try other uses, allows larger name font in the available space, is universal for all languages, in addition to other attributes.  An example of the impact can be seen in our club packaging.  We are awaiting approval of the latest prototypes from our prospective U.S. club retailer at the moment, and will share this rendering with shareholders in due course.

Special Honour

A special honour was received today, in the form of a U.S. flag from Afghanistan that was mounted to a helicopter in a recent mission.  This was sent by a shareholder who is in this theatre of operations currently.  We have immediately cleared a space in which to place the gift.  Accompanying this flag and a photo of it on the helicopter was a letter quoting Roman emperor and philosopher Marcus Aurelius, in which the Roman considers how to preserve equanimity in the presence of conflict.

Approximately 40 countries have participated in the current Afghanistan mission, including many of the countries with which Winning Brands is currently doing business or intending to.  On this basis, our shareholders internationally can also share in the spirit of this gift – a symbol of cooperation for a greater purpose.    The choice of Marcus Aurelius is particularly apt for his reputation of commitment to service and duty.

This gift is now placed in the middle of the office as a reminder to us all about the wide reach of our shareholder family and the wisdom and goodwill that is present in this community.  To that special shareholder, we hope that you will understand through this response how meaningful your gift has been to us.
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Eric Lehner, CEO
Winning Brands 

Pink Sheets Status

The Current Information has been changed to Limited Information for a few days because we have been asked to re-word some text according to the latest guidelines. 

For your interest, the process of obtaining and maintaining the Current Information status is not straightforward.  Once we have done our own work, there is input from attorneys and then Pink Sheets as to whether or not they like the contents, the wording of the narrative, the format, etc.   Often, it is not even a matter of content, but style. Furthermore, it is not possible to obtain approval in advance, and will depend entirely upon who is doing the approving in that particular quarter.
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This is to confirm that there is absolutely no dispute about the accuracy of the information, the issues are exceedingly minor and are being addressed presently.

Shareholder Question: Timing

QUESTION

  • “Does the company time or coordinate financing and news?”

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ANSWER

This is one of the important differences between Winning Brands and its peers.  With today as an example, there is no prior coordination.  No subscriber for securities and no staff or person with an insider status has foreknowledge of the issuance of today’s release.   Evidence of this fact is the comments made by some people in the junior public markets that Winning Brands should behave like a “pink” and leverage the timing of such news to better effect rather than making information available in what would appear to be an uncoordinated manner.  The fact is that subscribers and retail share purchasers take their positions on the basis of their assessment of the company by their own measure – and then take their chances.  Furthermore, operationally, things happen “when they happen”.  We do not discuss or coordinate with retailers as to when they proceed with certain steps vis a vis the public market implications.  This too is appreciated by our business partners.

There will continue to be an undercurrent of skeptics to apply the wrong model in understanding this company.  The plain and simple fact is that we are driven to accomplish a business goal – such as our lead brand becoming a favourite in its category.   Our corporate culture and all our choices are informed by this question: “How can we achieve this goal in a manner that is effective and ethical?”   A strategy that brings dishonour to the enterprise is of no interest.   My colleagues and I have set out on a journey that we know full well is difficult and are undeterred by the obstacles because we believe in what we are doing.  This faith makes it unnecessary and inappropriate to risk the reputation of the firm, and its shareholders.  Understand pride of purpose and you will understand Winning Brands.

Welcome Additional Independent Outlets

Lancaster continues to add new independent stores to its roster of accounts, or individual outlets of local chains.  I am struck how such updates show the spreading “grass roots” into all sorts of communities of various types and regions.    In order for us to be a National Brand, we have to be available nationally.  It is therefore noteworthy that our product is not carried merely by a cluster of stores in one part of the country.

The fact that Winning Colours 1000+ Stain Remover is available in independently owned stores and small retail chains in such a variety of places in America has been a positive thing during the early days because it has provided plenty of first-hand experiences and priceless feedback against which to test our assumptions about this fine product. 

With Winning Colours 1000+ now being available online at The Home Depot USA, more circumstances will arise in which consumers will ask for the product at THD stores in person too.  I am proud of the fact that Winning Brands has never distorted this natural phenomenon.  It must be authentic, detached consumers, not shareholders or other interested parties, who go into those THD stores and ask for the product that they see online to indicate their interest.   Such behaviour is a normal consequence of being available online, pending its arrival in stores as well. 

In the meantime, the independent stores already are proving that there is DIY/Contractor interest in product performance characteristics that Winning Colours 1000+ delivers to the category.  Furthermore, such smaller stores pride themselves on the relationships that exist between their customers and themselves as neighbours. 

So Thank you new independents as well!  On today’s list below, more are joining us in making it easier for consumers to discover the World’s Most Versatile Cleaning Solution.  I don’t post every such update, however the coincidence of this arriving on the same day as the online listing by America’s largest banner in this category symbolized our progress, IMO.

  • Basics Plus/Paragon – New York, NY    10014
  • Basics Plus/Paragon – New York, NY    10011
  • Basics Plus/Paragon – New York, NY    10028
  • Calaveras Lumber – Angels Camp, CA
  • Century Paint & Sup (Main Act) – New York, NY
  • Chudy Oil Co – Three Rivers, MA
  • Danville Paint & Supply – Danville, VA
  • Gleason Paints – Woodside, NY
  • Handyman True Value Hardware – Florissant, MO
  • La Grande Paint & Glass – La Grande, OR
  • LMC Sunroc Corporation – Springville, UT
  • Medallion Paint – Hollywood, FL
  • Midway Decorating – Hudson Falls, NY
  • Miller Paint East – Fort Lauderdale, FL
  • Porter Paint Carpet World – Yazoo City, MS
  • Racklin Paint & Decorating – Olney, IL
  • Schwartz Manufacturing Incorporated – Berne, IN
  • Sioux Falls Paint & Decorating – Sioux Falls, SD
  • Strykers Paint – Flemington, NJ
  • Swift Supply Orange Beach – Orange Beach, AL
  • The Paint Depot – Russellville, AR

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Thank you Home Depot!

Welcome to a new week, and a new chapter for Winning Brands.  The fact that Winning Colours 1000+ is available now at www.HomeDepot.com is a huge step forward in the arrival of the brand in a major way to the USA. 

The question of how many people purchase supplies of this type online is not the point – the fact that the product, and its manufacturer, needed to be approved by a world leading organization is the point.   As If you are unsure of dosage, this is something that you should look into. order cheap cialis click for info Dosage-availability: The condition, ED is categorized in three different types- jellies, soft canada viagra sales tabs and tablets. It is important to assess previous medical reports in order to highlight a strong link between ED and diabetes? Erectile Dysfunction is order viagra online look here the inability for getting or maintaining a penile erection, which allows sexual activity along with penetration. In this case, it would simply be used to complete the course and there is a constant get viagra overnight student support that is rendered by the website providing the training. I often say, it is natural in life that “one thing leads to another”.  There is no reason to believe that our advance should suddenly stop at this point.  Winning Colours 1000+ Stain Remover deserves to be in homes across America, from coast-to-coast.   The online platform of the world’s largest home improvement retailer is a fitting place from which to increase awareness of Winning Colours 1000+ Stain Remover and reach this goal for the benefit of everyone concerned.

Name Transition: Sticker on Bottle

This simple technique will let existing Winning Colours shoppers know that 1000+ is the new name.  The bottle is already almost identical, and will be Other causes are disability of muscles or tissues in male’s reproductive area, nervous system disorder, high cholesterol, metabolic syndrome, atherosclerosis, Parkinson’s disease, Peyronie’s disease, sleep disorders, multiple sclerosis, spinal cord damages, brain injuries, Parkinson’s disease, Alzheimer’s disease, multiple sclerosis, and stroke. * Hormonal Disorders (pituitary gland tumor; low level of the hormone testosterone). * Arterial generic cialis india Disorders (peripheral vascular disease, hypertension; reduced blood flow to the penis). Forzest is a prescription professional viagra cheap medication which can be used for improving the blood flow into your penis. Purchase cheapest viagra 100mg which contains Generic Sildenafil citrate, a standout amongst the most dynamic pharmaceutical operators and this tablet can help you to heal the issue properly and accurately. From pin to plane, you can have an cheapest generic levitra access of everything and about anything. in the same place on the shelf.  The sticker on the shoulder of the bottle says Winning Colours now 1000+.   When the first few rounds of inventory have been delivered, then the sticker will no longer be required.

Now you see it, Now you don’t!

Yesterday’s brief demonstration visit to a retailer yielded 40 new households buying  their first bottle of Winning Colours 1000+ Stain Remover.    Each household has neighbours, friends and relatives.    This is the practical process by which thousands of customers eventually become hundreds of thousands, and eventually thereafter, millions.  Wishful thinking has nothing to do with it.  Great product(s), hard work, perseverance and commitment to the right “big goal” does.   We’ve got those qualities in spades.

Consumers are more interested than ever in effective stain removal and cleaning.   For example, the consumers who are showing so much interest in Lorne Kelly’s in-store demonstration yesterday (below) obviously have access to other products and already have several at home. 

Why is there so much interest, in a “crowded category?”   The simple reason is that the cleaning / stain removing category is popular with consumers!  Cleaning is relevant to all of our lives.  Winning Brands’ combination of product characteristics is terrific.    The performance / value /versatility of  WC 1000+ Stain Remover is impressive.  
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1000+ Stain Remover’s fan base will grow in coming years to a scale that will completely dwarf our current size, IMHO.

Picture Below:  Lorne Kelly, Product Training Director at Winning Brands concentrates on delivering the “Now you see it – Now you don’t”  stain removal moment at a hardware store “Ladies Night” demonstration May 3, 2011

It says a lot when store staff reach for your product to use themselves

Testimonial received from a television station today:

I thought I should share this story with you.  One of my co-workers was picking up paint from a local home decorating center the other day… As she was walking out, she was juggling the bag with a gallon of grey paint. The can fell on the floor and the top burst open.  Worse, it spilled all over a white carpet.  She was horrified at what she had done.  The clerk said don’t worry….  and rushed out with a bottle of Winning Colours! (1000+)  By the time my friend had left… the carpet was spotless !!!

 Take care
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N.D.
______ TV

WC 1000+ Stain Remover Staying with Zellers into Target Acquisition

U.S. retailer Target has acquired the Zellers retail chain in Canada, in a transaction that was publicly announced early in 2011.  As of today we are advised that our WC 1000+ Stain Remover is staying sildenafil viagra But the most important part of this therapy is lasting preservation and a certain amount of anxiety and lack of confidence into the rest of your life? If you cut out what you can, chances are evading a case of IBS won’t be the only positive outcome you experience. Studies have shown that more than generic viagra purchase half of all male libido enhancing herbs is Tongkat Ali (Eurycoma longifolia). Kamagra is one of the most popular and potent formulation developed by the pharmaceutical industry to date as claimed 100mg sildenafil by experts as well as get the product delivery at your doorstep. Outpatient courses normally include therapy cialis samples Go Here and appointment with a psychologist. in the product line-up for the foreseeable future, with increased emphasis on the 909 mL (larger) size.   The most current estimates are that approximately 150 of the Zellers stores will be re-branded as Target Stores.

Attorney Letter for Annual Report

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EuroUpdate: Pictures from Roma Company

April 2011:  1000+ Stain Remover has been integrated into Roma Company merchandising displays

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Design Update: 2011 Counter Display Kit

New display stand surface material and fabrication process will let us put out approximately double the quantity of counter displays for the same cost.  Prototype arrived today.  The “1000+  marketing elements”  are being introduced to the next production run Massage, women’s health and pregnancy, pilates, nutritional therapy, cycle clinic, sports assessment and ergonomics are some other viagra 50 mg amerikabulteni.com services offered at generic physiotherapy clinics. Lifestyle changes include: Regular Exercise Shedding extra fat Quitting smoking Limit intake of alcohol Healthy diet While following these levitra properien healthy lifestyle regime, one can use PDE-5 inhibitors, erectile dysfunction pills. Designed to be used in a variety of situations, these lifting tools come with a variety of you could try here buy cheap viagra features with a range of price tags. Recently, the Food and buy cialis pill Drug Administration (FDA) had approved important changes to the drug labels for these medications, warning about the potential risks of sudden hearing loss. of marketing assets.   This is the kit that will be deployed in participating Do-it-Best stores as the listing is activated.

New Account: WC 1000+ Stain Remover Coming to Alberta’s Totem Building Supplies, Division of RONA Inc

Just in:

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EuroUpdate: More Enquiries

As a result of the launch of 1000+ Stain Remover in Serbia 2 weeks ago,  already an enquiry for distribution in a neighbouring country, Croatia.   Whether or not This exercise strengthens the bulbocavernosus muscle, which, in men, is responsible prices cialis for allowing the penis to fill with blood erection occurs. With the application and new thinking of modern medical science, the company now has made Kamagra so popular among a large number of individuals around the cheapest cialis price world. Nevertheless, it is always in stock order levitra online always essential that a patient has to stay at the hospital. Lashway, Larry. “Leading With Vision.” Eugene, Oregon: ERIC Clearinghouse on Educational Management, 1996. 219 cialis online prescription pages. each and every one of such developments leads to something is not the point – the pattern of growing interest is what matters. With a sufficient number and quality of such spin-offs internationally, a growing footprint for 1000+ Stain Remover is inevitable.

Interesting Article

A growing number of business commentators agree that the public is more willing than ever to depart from standard national brands.  The gist of the following article is that scrappy upstart brands can and do make it when they have the right attitude – as we do.

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Chartpoppers Interview

The interview took place yesterday as scheduled.  I have been informed that it will appear on their site on Tuesday April  26th.   Every interviewer has their own approach, thus our shareholders may benefit from the addition of Chartpoppers to the recent series of interviews by Shareholder Development Group. 

The Chartpoppers interview was initiated by that organization.

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EuroUpdate

 

 

Photo Credit:  Dimitar Dilkoff/AFP/Getty Images – BusinessWeek – Pedestrian zone in the center of the Serbian capital Belgrade

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Enthusiastic update from Roma Company today regarding the last week’s trade show in Belgrade.  Photos coming tomorrow or the weekend.   The following paraphrased extract from communication at the scene sets the tone …We had a lot of success with 1000 + at the Fair.  We sold a lot of it in advance, and our regular customers are willing to bring it in and have it in stock….

Clearly we are still in very early days, however the commercial launch in Europe is off to a good start.  This is not just testing – these are now commercial (and consumer) transactions.  There is a difference between testing and commercial transactions.  This is an accomplishment that is easily underestimated as to its significance – including the relevance to current and future shareholders in Europe.  Just as U.S. shareholders view product “on the shelves” in USA to be the ultimate reality check, the same is true for European based investors.   Belgrade is only 663 miles from Frankfurt – approximately the same distance as Miami to Atlanta.   This is now “local” business in Europe for the first time.

Introducing Diane Talbot

 

Deberah Ruddy has been organizing recruitment of Winning Brands’ first Retail Demonstration Team. Lorne Kelly and Fred Lee are providing training.  We are forming a core group of highly personable individuals who  must first satisfy themselves and us that WC 1000+ Stain Remover is terrific to share.  Successful candidates are then assigned regions and provided with appointment dates and times to arrive at the locations of our retail partners to carry out  live demonstrations to shoppers.   We know that we have the right associates when they are recharged by the contact with others – and enjoy as much to learn from our customer friends, as well as share our message with them.

It’s deeply satisfying to see this spirited demonstration team  becoming a reality.  It was originally just a concept, now it is a fact.   One day something is an “idea” on a “chart” – eventually it is in operation, involving people making a difference. That’s the sequence, and joy, of building an organization. 

Today, Diane Talbot was in the office to meet more of us.  Diane had already received training and has already given her first in-store demonstrations.  In the attached clip ( link below), Diane was telling us which experiences with WC 1000+ convinced her personally that we have a product to celebrate.  It’s just a few seconds long, but illustrates the “joie de vivre” (joy in living) that characterizes Diane and her associates on the team.  In the photo above – Diane Talbot and Lorne Kelly, Product Training Director.
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It is possible that you will be hearing more about/from Diane Talbot as we improve the attention given to our social media activities – which I know must be enhanced.   We are proud to count Diane amongst our associates.

IMG_1349 Diane Talbot

Interview Request: Chartpoppers.com

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Update: 1000+ Stain Remover in Europe

Roma Company has added 1000+ to front page of website.  The product picture on the website is a live link, providing a copy of the first 1000+ Stain Remover European brochure.

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Shareholder Question: Follow-up to Duane Reade

QUESTION

  • Is there still going to be a sample distribution

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ANSWER

The most recent launch planning now includes, for the first time, permission to demonstrate in the stores as well.  This is the most desirable of course because the consumer is in the environment with the product, and the store employees gain first-hand familiarity.   The in-store demos will be done before on-street sampling to provide best impact.  This is because building awareness within the stores will create a more effective environment for shoppers arriving for the first time asking for 1000+ Stain Remover as a result of the exterior sampling.  This sequence of events was not previously available – and we appreciate very much being given the opportunity to fine tune the launch this way.

Shareholder Question: Duane Reade

QUESTION

  • Could you mention what the status of the launch is?

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ANSWER

We had put forward a proposal to Duane Reade for a new marketing concept relating to the launch of 1000+ Stain Remover, one which is specially related to the drug store category.  This discussion was taking place while we were waiting for the shelf placement date to be finalized on their end.  (They had encountered a delay).  We have now, today, received a positive response to the concept.  Being relevant to a drug store chain for this launch is particularly useful because Duane Reade is now a business unit of Walgreen’s, America’s largest drug store chain.   We are collaborating around the details now.  Therefore, the delay has been a blessing in disguise, because this will be a stronger start than even originally intended.

Fred Lee – Double Barel Action

Fred Lee, who is known to our readers as the point person for in-store servicing with one of our key accounts does not stop at single successes – he likes double barrel action. 

Now that he has installed  over 50 of our rolling display racks in this retailer, on his first round of visits,  he is returning to those participating locations to monitor the impact of the displays on product velocity within those stores.

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What’s Fred’s response?  Going for more success of course, making the case for a second display in the same store.  We now have 3 participants with double barrel action.

Well done Fred.  It’s terrific when everyone comes out a winner in these situations.

Shareholder Question: Walmart Canada

QUESTION

  • (Paraphrased) When will the 1000+ Stain Remover roll-out be?  Will Walmart Canada have the new label?

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ANSWER

We are going through final “tweaks” of the labels as fast as possible, while still being thorough and including buyer input.  For the purpose of the relaunch planning at Walmart Canada, the proposed final  version of  the 1000+ Stain Remover Canadian label version is being presented there next week, together with the new jingle for broadcast advertising.  

For the purpose of other larger chains in Canada, there will be a “first-in, first-out” drawing down of existing labels.   Lancaster in the USA will also be drawing down on the remaining Winning Colours labelled inventory. 

Things are going smoothly because there is widespread enthusiam for this evolution of the name to something that makes so much sense. 1000+ has always been a prominent feature of our marketing – 1000 cleaning uses in one convenient solution.  Moving this concept into the name is just the logical next step.

Shareholder Question: Uplisting or Enhanced Reporting Status

QUESTION

  • What is the company’s position on getting off the pink sheets/otc and moving to a larger stock market?

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ANSWER

As the company’s business operations improve and  justify the participation of increasingly senior figures in the investment sector, so too our options will be re-examined.  I would like to replace Regulation D, Rule 504 financing with other forms that are available to reporting companies, however the cost/complexity of reporting status for us is still being evaluated.   Winning Brands demonstrates that it is continuously improving what it does.  Our goal is to emerge from the earliest and most vulnerable stage of publicco arrangements to something more mature, with all that this entails.  It is important not to rush headlong into commitments along these lines that are inadequately thought through.  I have recently increased the intensity of my enquiries along the lines of elevating the company’s stature and ensuring that our circumstances suit such advancement.  It is easy to make false assumptions about the advantages of doing what you ask about.  We must be wise in the question of  if/how/when this is dealt with.  High calibre advisors are being brought into the discussion about this issue,now that the prospect of a national U.S. retailing footprint for Winning Brands is becoming increasingly real.

Thank you Do it Best!

Do it Best will be bringing 1000+ Stain Remover into their distribution system. 

With the slogan “World’s Largest Hardware Store”, Do it Best is a member owned cooperative that serves approximately 4,000 stores, in 50 countries.  We have been keen to supply Do it Best for several years because several of their members were very happy with (Winning Colours)  1000+ Stain Remover.    It has now become apparent to the Do it Best organization that the time has come for a formal relationship with 1000+ Stain Remover in order to best all serve their members’ needs.

With this affirmation by a retail organization whose name is known across America, and beyond, Winning Brands demonstrates that it is ready to meet the operational needs of  retail groups that operate nationally in America, and internationally.  This is because we have established the necessary infrastructure at Winning Brands to be a good partner at the national banner level.  

Cooperation between Do it Best and Winning Brands will begin in earnest now to put the listing into place .    A news release will be put out when arrangements are finalized.  Ordinarily, I would have waited until that stage before mentioning this progress, however, our stakeholders are particularly interested in openings or obstacles that are being encountered at this important time.  To the extent that I am so forthright about the challenges we encounter, it is merely proper balance that I share this forward step as well.

Links:

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Increase in Readership: WNBD CEO Weblog

According to Google Analytics: 

  • March 1 – March 31, 2011,  6,981 visits from 1,061 unique visitors to this WNBD shareholder information resource.
  • 

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U.S. Government Update: G.S.A. Application Completed

(Update to Post of Jan 23, 2011)

Winning Brands has filed its formal application, as the first step to do business with the General Services Administration.  The application process involves a great deal of preparation and pre-qualifiying criteria.   We thank GSA personnel for their assistance to date, and in particular thank the leadership of Sherry and Martin Doherty, who were introduced in the weblog entry of Jan 23rd, 2011.  This application was a highly detailed undertaking, compounded by the fact that we decided in the end to include the KIND brand laundry products as well as the CLEAN1 brand spray and concentrate with the 1000+ Stain Remover, in a number of sizes, to be available across the 50 states (and internationally) to all authorized persons in U.S. government and military procurement.

For your interest, the following article describes why and how the U.S. government procurement process is becoming both more sophisticated and more important to serious vendors.   It provides context and a glimpse of why there is more to the process than people may realize.

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The next stage of the process involves more detailed discussion with the GSA – the activation of our account is not guaranteed.  Therefore it is too soon for celebration, but it is appropriate to be deeply satisfied with the completion of this step. Our stakeholders know that Winning Brands’ commitment to steady work progress is an important quality of this enterprise.  It is therefore with great satisfaction and pride that I report that the GSA file is advancing steadily through its various stages now.

We will demonstrate the creativity, flexibility and service required to earn the confidence of this institutional customer.

Shareholder Question: NA Update

QUESTION

  • “Anything to  update on the staus of the National Account. Your blog said, that there decision could take 2 or 3 more weeks, today marks the end of 3 weeks. Would appreciate an update even if just to know you havnt heard anything yet.”

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ANSWER

Of the three principal targeted accounts, one confirmed 10 days ago by telephone that they are still working on the review, one made a similar confirmation in writing 3 days ago and the third proposed that we shift the proposal to the household cleaning buyer for consideration, rather than the paint department – and is expediting that process.  

There are other things we are waiting on that would also be very attractive, because we clearly don’t want to let any one, two or even three companies determine our fate.  Those three should merely be thought of as the most advanced in their evaluation procedure.  

There is no Winning Brands shareholder who is more highly motivated to obtain the breakthrough that this company needs and wants than myself.   So whatever frustration you may feel, multiply that, and you’ll know what I am experiencing.  However,  I am completely confident in the mission because I have the 10,000 ft. view.   I consider the first major bull’s- eye to be in view.   However, if we are blocked, then there are other targets of opportunity.   By the time that we accomplish what we have set out to do, this brand will be born again hard in a way that makes it highly valuable. 

When things come easy, there tends to be laziness, and success can be dissipated.   We are focused, determined and resourceful – our success will be earned and on a solid basis for long term development.

Passed Municipal Field Test Today!

Municipal workers are reporting success in field testing of Winning Colours 1000+ Stain Remover  on the applications which Winning Brands has been targeting.  The photos below, taken today, document the process, organized by Winning Brands Product Training Director, Lorne Kelly.

The road signs application is important to Winning Brands because the signs are standardized throughout North America, and much of the world.   Vandalism of the type shown is an issue in any major jurisdiction.  A simple solution is very helpful.

The municipal works participating in this testing appreciate the fact that no gloves are required, that ordinary tools can be used (eg scrub sponge and water), the run-off can fall on the grass/pavement, that very little special instruction/training is required and that a clean-up of this kind is by far more cost effective and less time consuming than replacement, even for signs that have a printed overlay.

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Financial Statements

The financial statements for the period ending December 31, 2010 have been filed, on time, with OTC Markets.  I have tested accessibility of the filing by downloading the PDF for viewing from the Pink Sheets website.  It will take longer to download on It is, however, prohibitively expensive and discover for more viagra 50 mg there could be no denying to this fact. Take any fruit of your choice add one potato in it and crush them in the juicer. cialis prices learningworksca.org Though it is been reported that the spam has decreased by 82.22% this year, these kinds of spamming on this huge network shows that purchase tadalafil learningworksca.org spam filter services and techniques should be given much importance. check description now prices in uk viagra That is the reason; it was proved of not dependable using thing. some computers than others, and depending upon how many others are downloading simultaneously.  It opened for me with 15 seconds.   In the series of interviews with Shareholder Development Group, the financial statements will also be discussed.

Roma Website Announces 1000+ Stain Remover in Product Line-up

Roma Company has added 1000+ Stain Remover to its website, by way of announcement:

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European Shipment Enroute, 1st European Brochure

For the purpose of the launch of 1000+ Stain Remover in Serbia and Montenegro, the attached brochure is being used.   The  item is a three fold piece, in the form of a flyer that opens up.  The brochure on this weblog can be clicked twice for high resolution. The first shipment of goods to be displayed at our distributor’s booth at the trade show in two weeks in Belgrade, was dispatched today. 

The commercial shipment for the customer warehouse(s) follows in April.

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Interview Update

The second in the series of detailed interviews will take place tomorrow, instead of today, because of a technical glitch with the recording equipment.  There was a  lightning strike near the sound system that is used to record the interviews.  This caused damage and is being repaired presently.  Shareholder Development Group was doing its best to get the system up and running and is even working on it right now, but some of the spare parts that were shipped are not to spec.   Tony Golden reported a few minutes ago that it is likely to be operational tomorrow instead.    For your interest, more about the storm here:  http://www.11alive.com/news/article/184838/40/Georgia-pounded-by-storms

Tony has been given the mandate for this series of interviews to ask questions that are of direct, practical, detailed relevance to shareholders.  As a self-reported shareholder, he has no difficulty recognizing which questions and discussion points are worthwhile to investing listeners.
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This interview/discussion series will be a useful and original resource for our stakeholders to deepen their understanding of the company.  It illustrates the lengths that Winning Brands goes to in fostering real risk assessments by individuals for their decisions, and sets us apart in this regard from most firms who do not make this effort.

Shareholder Question: Walmart Canada

QUESTION

  • I know this is the third time i’ve asked but, has there been anymore progress made with walmart canada, would really like an update on this as i feel this led to the downward sprial, would like to see this lead the way for our turn around.
  • 

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ANSWER

I stand by my comment in February that the grounds for the pause in orders has been resolved to the best of my understanding, on a basis that is completely acceptable to ourselves because it required no unreasonable accommodations, and acceptable to the other party in that it helps our customer achieve their business objectives of efficiency, profitability and customer service.   However, until I know that a new Purchase Order has been received, it would be wrong for me to discuss it further.  This is because I don’t want to be presumptuous vis a vis the customer’s next step.  It was clear from our discussions with Walmart Canada what the desired outcome would be and I have no reason to doubt that we have achieved clearing of the roadblock at least.     The value of my clarification on this topic in February was to respond to false accusations that our product had been discontinued due to our failure by some metrics.  It was really more about whether new management there understood the compatibility of our product with evolving plans for the section that we were carried in. Business courtesy and confidentiality prevents me from saying more than this.

OTCVoice.com

Within hours of posting yesterday, the first interview was downloaded 466 times.

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Google Search Results Rising

In Canada, now for the first time ever, Google.ca is delivering Winning Colours Stain Remover as the top earned search result of a brand of stain remover, with the generic search term “stain remover”.  The only other higher sites are reference sites, not brands.  This search result, confirmed today, appears below.  Results will vary between enquiring computers and between cities – such a result is dynamic.  The key point is that Winning Colours has become a top search performer in the entire country.  This has particular significance for me because I remember the day when there would have been zero search results for our product.  We have gone from zero, to being on top, in the first country.  The screenshot below can be clicked for enlargement and clarity.

In the USA, Winning Colours has a long way to go, but is still moving forward in the results.
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The significance of this accomplishment in Canada is that the same brands which are present in the USA are available in Canada, and could just as easily have achieved this – but didn’t.  There is no reason to believe that Winning Colours Stain Remover can’t achieve its rightful place amongst top performers in the USA as well, in due course.

Shareholder Question: Investor Awareness

 

QUESTION

  • You are already aware that you have many upset shareholders due to the PPS decline. I wouldn’t say that i’m upset, but more so “surprised”. I want to know if you are willing to fire up the engines for a legit investor awareness campaign if or when you receive positive news of an NA? Maybe even combine that with advertising Winning Colours on IHub again as I understand you already have tried it. (Not sure if it was successful as I was not following this company at that time)
  • 

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ANSWER

Yes, if/when national retailing is a reality for Winning Brands, the investment community is going to hear about it.  The fact that we are waiting until it is a reality is what separates us from hyped promotion campaigns that regulators (and all decent people) hate so much.  If you’ve got a major positive to talk about, then you can stand on the roof tops and shout about it.  But let’s make sure that we’re not just shouting a bunch of malarkey.

Shareholder Question: Advertising

 

QUESTION:

  • I am wondering if you could provide some information on the types of advertising plans you have if a National Account is received. Many shareholders/posters have claimed that Winning Colours Product simply sits on certain stores shelves with no product turnover for weeks. Although I can not confirm what they say is true or not, I would hope that is not the case if we finally received a National Account.

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ANSWER:

The primary obstacle to us having a national advertising campaign is actually not money, but rather the fact that a national retailer(s) is not yet on the team to justify it.  The purchasing activity of a national retailer is on a much larger scale compared with independent stores or smaller local groups.   For example, a single paint store might purchase one case of product at a time, whereas a national retailer could order 2,000 cases at a time.  This creates a surge in working capital because the difference between a single case and 2,000 cases translates to the difference between a $54 delivery and a $108,000 delivery to a single customer.  This is clearly more efficient and would provide the means for increased marketing investments.

Also, the old-fashioned definition of national advertising required “network broadcast” advertising.  Today, there are more ways of reaching people than ever before.  There is more affordable advertising available today to support a national listing, that is still “national”.  This includes, for example, sponsorship of a well targeted cable television program at regular times, so that its national audience becomes familiar with the product.  Beyond the diversity of “national reach” broadcasting there has been a profound shift in the role of on-line information gathering from dry research into entertainment of various kinds, compounded by social media as a marketing platform.

Furthermore, when dealing with a national banner, it becomes possible to show the logo of the retailer at the end of the commercial or in the print/on-line advertising without needing to provide any more location information.  Approximately 15 million Americans shop at Lowe’s every week.  The numbers are equally impressive for Walgreens, Home Depot, Walmart, Staples or Office Depot, Sam’s Club and other such stores.   Most adult Americans know where the major banners are in their communities.  They don’t need an address, a telephone number or even operating hours (since most are now open 7 days per week).  When we eventually are available in such national banners, ads of various kinds, purchased wisely, can appear “anywhere” and direct people to a banner that they know and trust – and which likely has a location within a reasonable distance of their home.

Additionally, the appearance of a national banner in an advertisment of any kind represents a form of endorsement that consumers will recognize as an implied approval of the product – rightly so, because national retailers are selective.  It may seem that they carry tens of thousands of products, however if you consider that the retailers are organized into departments, the number of offerings in any given category of product is much smaller.  Once in such an environment, our product would be exposed to a much higher volume of shoppers than ever before.  It has been proven that even if the consumer does not recognize the brand, consumers are more willing today than ever to depart from standard national brands – however they need convenient access to them.  Being in a national banner provides this access.

A national banner organization usually has internal infrastructure for training of associates with product knowledge.  Our negotiations with potential national retailers includes discussion about access to such internal resources.    We have found a positive correlation between store settings that cooperate in building awareness and our product velocity.   The differences range from the product gathering dust on the shelf to product selling every day.

The most attractive thing about Winning Colours Stain Remover as our lead product, and the Winning Brands business plan, is that it requires little more than first-hand experience with Winning Colours to generate positive relationships.  Not everyone will love the product, that’s obvious, even Coke and Pepsi have their own fans.  However not everyone needs to love Winning Colours Stain Remover for it to be a tremendous success.  Winning Colours Stain Remover could be a $100 Million brand, in the USA alone, even if 90% of U.S. households never purchase the product.

Winning Brands has demonstrated that it is passionate about its mission, yet practical in its approach.  Everything we have done has led logically toward the desired outcome,  Our opportunities are now greater that ever in the still relatively young life of this brand.  Securing even a single truly national US retail partner will be a game changer.  That banner will benefit enormously because we are going to work harder and more effectively for mutual success than anything they are used to.  We will benefit enormously from the logic of scale.  Our shareholders will benefit enormously because the plausibility of our attainment of the stated business plan will have gone through the ultimate vetting process of survival that champions must endure.  There is ample precedent of how such winners are rewarded.   That’s  the most important thing in my business life – to throw everything I’ve got into the single minded goal that the supporters of this company, including its shareholders, customers and staff end up with a success story that honours their positive spirit.  

Anyone who remarks that we have not yet accomplished this goal is merely pointing out that the final score is not yet in.  We all know how mistaken one can be in calling the game at half-time.

Shareholder Question: Duane Reade

QUESTION

  • “It appears that since only in 100 Duane Reade that focus is concentrated only in Manhattan for starters.  Is that correct?”

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ANSWER

There is considerable variation between the individual Duane Reade store locations, as to size, layout, state of renovation to the new format, signage, etc.  The initial focus is on stores where the display pack of Winning Colours Stain Remover can be close to the cashier/check-out lane.  Each store is being selected individually for its suitability by a range of criteria. An excellent professional collaboration exists between the two organizations to optimize the benefit to the consumer, the retailer and to ourselves in launching well.   There is also a launch concept under development which has not been discussed publicly for competitive reasons, which will fine tune the Winning Colours marketing message in an interesting new way, geared specifically for the drug store environment.  We are working on it it behind the scenes and would prefer to let it speak for itself upon implementation.   In our meeting in Manhattan last week with Duane Reade, the chain regretted their short term slow-down in their implementation (which was to have started last week).  There was however no lack of enthusiasm on both sides for the launch asap.  The integration of systems between this long established chain of New York drug stores and their 8,000 store parent Walgreens is a challenging undertaking – especially when being on an urgent basis.  This would not be apparent to outsiders.

Shareholder Question: Product Name and Filing

QUESTION

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ANSWER

Yes, we have given considerable thought about adopting the international name, 1000+ Stain Remover, in North America for Winning Colours.  There are advantages and disadvantages that may not be obvious to someone thinking about the situation casually.  However, on balance, we favour a single-world markets name for the product.  We have, behind the scenes, already created http://www.1000plus.ca/ forwarding to the Current Winning Colours site.  Many products, including Mr. Clean, have different names in various markets, however, ideally, we will be moving to international integration if it can be accomplished without confusion or a loss of momentum.  The transition stage may feature the 1000+ symbol within the product logo itself together with a much reduced Winning Colours font size.

On the subject of filing of statements, we are still a lean and busy team.  Every day counts to get many things done, especially at year-end.  This includes extensive physical inventory for internal audit trail purposes.  This was made particularly challenging this year with our transition to contract manufacturing in Canada. (Manufacturing is already by contract in the USA).  Despite the significant advantages over the long term, there is a transition period during which warehouse inventory sees an increase of physical asset categories of items that were formerly in our own premises and require orderly disposal or remediation.  The best way to understand what is involved, is to be given the assignment of completing combined, consolidated financials statements which have proper audit trails and are prepared to Generally Accepted Accounting Principles.  It’s easier to talk about than to complete regularly and on-time.

Shareholder questions can be directed to the company

It happens occasionally that a discussion board poster will claim on a discussion board to have sent questions to the company and not received an answer.  In some of these cases,the poster has actually not sent such questions directly to the company, but is only claiming to, or has expected somebody else to do so on viagra cheapest Contact the service provider as per your choice and having it delivered to your home. Figure out everything you can about generic viagra wholesale your cherished one’s sickness by perusing and conversing with psychological well-being experts. These sites, which exist in their hundreds, can also be used to promote business in a way that has become immensely popular with social media marketing agencies. cialis professional india With what method will it be sensible will be able to achieve an erection around 30 to 60 minutes it doesn’t cause reflex erection in men and hence the pharmacological action will begin only in if you are sexually active. cialis soft tab their behalf as an errand.

Anybody who feels that their question which has been put to the company directly, from their own e-mail, has not received a reply, please let me know – and I will be pleased to respond.  In the case of discussion board posters, kindly include your posting handle, for the official shareholder correspondence record.

Shareholder Question: Current Situation

QUESTION

  • With all of the great news and developments in recent months, why is the stock so grossly under-performing?   Is it all the dilution from the 504’s? I’ve had this stock (1.1 mil shares) for almost 3 years now and I’m down about 80%.  In your opinion what has to happen to get back up over a penny?  Will you be in a position to buy back stock once revenues from DR start coming in? Please give me a reason to be optimistic other than dangling vague news about the pending NA’s. Thanks
  • 

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ANSWER

Your question sums up the situation for a number of shareholders, this is why it is important to deal with it in this open environment.  It would be easy for me to blame short-sellers and a few bashers on the principal public discussion board, iHub, but that would be too simplistic.  They certainly deserve criticism for their many misleading or outright false statements intended to sow the seeds of dissension within the shareholder community, for reasons best known to themselves.  They know what they are doing, enjoy doing so and are probably benefiting.  Criticism of their actions plays no part in their assessment of their own conduct. 

Having said that, they would not be able to be so effective if the circumstances of the company were more advanced – therefore the current share prices is more my fault than theirs.  Ultimately, the company has not yet progressed far enough to be resilient to such targeted attacks – and no one is more responsible for this than me.  The decisions that I have made have brought us to where we are.  In many ways,  we are in a good place, but being “close” does not cut it  – and the reaction of the market, in the form of the current low share price, makes any discussion of our operational progress unsatisfying for shareholders who have a capital loss in their portfolio – even if it is an unrealized loss which can easily become a capital gain “overnight” at any time.

The bottom line is that the attainment of one or more of the 3 principal large retailers with whom we have earned a place on their short list for approval to be carried in their stores would be so significant in its positive impact, that our current challenges would disappear substantially.  This is simply because the scale of operating in those account(s) would profoundly alter our platform from being a brand that aspires to be a household name, to a brand that has the practical means to be that, coast to coast.

The unvarnished truth is that this is what it will take for the share price to increase substantially.  The risk that we are all taking as investors, myself included, rests on this question.  What large U.S. accounts will we be able to gain that put us within reach of consumers coast-to-coast for a nationally coordinated presence?

I have provided a great deal of detailed information about our progress and efforts in this regard.   By reviewing everything that I have said over the years, on public record, you will see that the process of growth has been laid out openly for shareholders to see, including our challenges.  It is rare amongst our peers in the penny stock environment to be so forthcoming so that risk takers can make their own informed judgments as to the risks involved.  My own judgment is that we have all sorts of reasons to expect the firm to advance significantly, and the share price to reflect this.  However, ultimately, I have never “sold” our shares – but rather offered participation to the strongest of the speculators who, understanding the risks, want to be part of the upside potential.

Anyone who tells you that I don’t care about the share price or don’t understand the need for us to accomplish our goals on an urgent basis is of course just plain wrong.  My colleagues and I are working hard and deeply appreciative of the openings that have finally been provided to us by substantial accounts that are looking at us very seriously.  They are fully aware of all our circumstances and are comfortable that we are a company that they could do business with.   It just boils down to their review at the moment, which is going on as we speak.  We have no reason to fear what the outcome will be, but similarly, I do not yet have the final decisions.  We are ready proceed, and they know this.Accordingly, the best thing that our current shareholders can do is await the outcome of those decisions.

There will be a substantial decline in our dilution rate when the share price recovers, as I am confident that it will – and more so.  Reviewing our market capitalization figure, we have been at a much higher level before, even allowing for the difference in O/S.  This company’s integrity and solid operating style will bring its own rewards when we get our “break” with the listing(s) that we need.   By this standard, we are in much better shape than other penny stocks that have provided substantial returns.   I have no reason to doubt that we will deliver this outcome too.



Shareholder Question: Opening Order

QUESTION

  • (Paraphrased) I’m not sure if you can blog about this but how much would an opening order be for a major retailer and how would you pay for production?  Isn’t that a problem?

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ANSWER

This was the first question that we asked ourselves before even approaching the large retailers.  There is no point pursuing a sales order if it is not possible to fill the order.  There is no problem for us here at all.  Initial orders are given a longer lead time than replenishment orders.  We have already ensured that we could make any required quantity within the initial lead time, and utilize our operating lines with specialized, reputable, commercial inventory and accounts receivable funders to do so.  Then, from the rapid recovery of costs through the accounts receivable financing, replacement inventory would be manufactured immediately so as to be available for replenishment to the customer from a minimum/maximum on-hand inventory level.  Using this method, operating capital is not consumed in the initial inventory build for the largest retailers.

It is probable that an opening order could be 1-2 cases of each size, per store.  This is our recommendation to the chains but only confirmed when their Purchase Order is received.   It’s not wise to load-up the customer with more than they need.  It is better to provide customers with more frequent turns.  Where the special display units are installed, more inventory is recommended.

Let’s not forget our existing friends…

As our existing partner in New York was open today, Sunday, customer service site visitation was possible.

Here, at the Janovic Paint & Decorating Center at 6th Avenue and Spring Street, a review was made of the ordering procedures, status of merchandising materials, shelf arrangements and other similar practical matters.  The Janovic representative, Danny, is a terrific example of a New York merchant who already likes Winning Colours Stain Remover and is a big supporter.  We really appreciate him, and his colleagues at the other Janovic and Capital paint stores.

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Danny’s street is the location of a TV production shoot tomorrow.

In New York

I am in New York for planning meeting with Duane Reade tomorrow (Monday).  Duane Reade stores are so numerous that it is almost impossible to be a normal New Yorker without being in one from time to time!  I don’t Occasional attack is okay – Who cialis online http://aimhousepatong.com/item3141.html doesn’t have side effects from their antidepressant medication. Having a healthy lifestyle and exercising regularly helps. levitra canada prescription The placing of the cialis pills for sale find here now TV such as on the wall for everyone to see, because you were not smart enough to give the weed a try himself and share it with his friends. It prevents http://aimhousepatong.com/item7164.html on line levitra phosphodiesterase-5 from destroying cGMP so that cGMP stays longer. believe that there is any equivalent saturation of any banner, in any category, in an American city on this scale.

Shareholder Question: Duane Reade

QUESTION

  • Is it true that Winning Brands failed to do something in the Duane Reade delivery?  An iHub poster put this on the board “Well it appears Eric the Great forgot to tell them to order Product I guess. LOL. My understanding he was too busy blogging and they did not have product placement in time.  so much for hitting the ground running.”

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ANSWER:

No, the poster is wrong.  That’s why this official weblog exists –  to provide correct information for stakeholders. 

Duane Reade is New York City’s pre-eminent drugstore chain.  They have been purchased by Walgreens, America’s largest drugstore chain.  Winning Brands delivered the opening inventory of Winning Colours Stain Remover to the customer’s distribution centre on time and to specification.  The two chains are integrating their procedures currently, and require a bit more time before processing some new initiatives.  An integration of systems and policies in such a merger is highly complex.  In the meantime, Winning Brands has applied for and received a Walgreen’s vendor number and a specific product number for Winning Colours Stain Remover.  This is actually a more favourable arrangement than when the process with Duane Reade was first announced.   It is too early to tell what the impact may be, however from a purely practical point of view, it is extremely helpful for future advancement within the parent organization.

As far as Duane Reade is concerned, Winning Brands has a perfect score in performing its tasks, including preparation for sampling.

Courtesy Call with a National Account

In a courtesy call today with one of the three national accounts considering Winning Colours Stain Remover, the decision maker apologized for not having delivered the decision yet, given the fact that 30 days had elapsed, and asked for our understanding that it might take 2-3 more weeks.  No concerns were expressed by either party – it was merely an acknowledgment by the other side that we would no doubt be wondering about the status, and that we will receive word, one way or another, asap.

I am sharing this with our stakeholders so that they are aware of the current circumstances.  The other two accounts are in a similar mode – all having confirmed within the past week their understanding that we would like to get started if possible.
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To clarify, these are not the only accounts being worked on either, they are merely the most senior, and the most advanced.

Winning Brands Weblog adds German Service for Frankfurt Investors

We are carrying out beta-testing of the German language service of the Winning Brands CEO Weblog for Shareholders.  Winning Brands stock trades in Europe as WMU.F.    There are already German language shareholders, however their opportunity to follow developments is of course hampered by perusing our material as a second language.  

The new German service will provide the same frequency of updates and content as the English language weblog service.  Archived material from the English language site will be converted to German as well, gradually, as reference for German shareholder due dilligence. The test page can be seen here:  http://www.winningbrandscorporation.com/blog/DE/ 

German spoken by approximately 120 million people, primarily in:

Germany:

Austria:

 
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Switzerland:
 

Luxembourg:

Liechtenstein:

Representation in South East Europe

We have received confirmation from a respected distributor of paint sundries in Belgrade, Serbia that as a result of trying Winning Colours (known as 1000+ Stain Remover in non-English international markets) and researching the opportunity that they would like to begin importing the product for Serbia and Montenegro.  Their website is:  http://www.roma.rs  The plan by ROMA is to begin by introducing the product to attendees of a major tradeshow there commencing April 12th.  Tradeshow details are here: http://www.sajam.co.rs/active/en/home/details/_params/sajam_id/32992.html 

If things continue advancing according to plan, a formal News Release will be made to provide all the background detail and to confirm shipment of the first round of inventory for the tradeshow.
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ROMA is an experienced international trading company and already carries some North American products, such as Wagner.  This would represent the start of actual commercial and retail sales to consumers in Europe, ie not test marketing.

Shareholder Question: Investor Awareness

QUESTION

  • What’s going on?  Why isn’t IR in overdrive already?

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ANSWER

A decision was made only days ago to work with Shareholder Development Group.  As their name suggests, the development of shareholders is the goal – reaching out on the basis of a logical, long term and legal approach.  It’s easy to just start guns blazing – a strategic plan with proper aim and delivery is more important.   Currently, SDG is being briefed as to the publicly available materials and how the pieces fit together.  A coherent message about the company, delivered with real understanding, will set this initiative apart from the typical flash-in-the-pan approach.

Shareholder Question: Performance of Displays

 

QUESTION:

  • You talk about the displays. Can you comment on the performance of the racks AFTER they are installed?  Do sales STAY better than before they went in?

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ANSWER:

For readers who would like further background to this question, the archive entry of October 12, 2010 provides the context.  For regular readers, the most current numbers for this particular display location, which is the longest running measurement of a specific before/after site, is as follows:

BEFORE
Display installed August 18, 2010.  Prior to installation, Year-to-Date figure was less than 1 bottle per week. 

AFTER
2010   =   233 units (increase to approximately 1.5 bottles per day following installation August 18, 2010 )
2011   =   083 units (approximately 1.25 bottles per day maintained during disruptive renovation of the department, just completed)

The current emphasis in the Winning Brands business model is to work to achieve a blended average of one large bottle per day per location across its retailer base.  The best performing store to date of any banner with at least one year of verifiable numbers sold 686 large bottles.   The best performing store to date of any banner during an in-store feature, without price reduction to the consumer, is 5 large bottles per day, for the duration of the feature.  A feature can be as simple as moving the display to a prominent location within the store.   Such statistics are providing guideposts to develop suitable programs and identify natural “winners” – stores with whom it will be possible to exceed the blended average consistently for mutual benefit.

The same display today.  It has stood up well to the wear and tear of more than 6 months continuous use.

Modified Post: Type of Location for Duane Reade Sampling – Winning Colours in New York

This photo shows the intersection of Broadway and 14th Street in Manhattan – a good example of the type of  first location for the distribution of sample pouches of Winning Colours Stain Remover to New Yorkers with Duane Reade.  This was scheduled for next week, however in a late breaking development,  minutes ago,  we have been asked to pause the sample distribution briefly until all product is on the shelves.   In a report over lunch today it became evident that this had not yet occurred due to The effects of vardenafil india check out for more info will remain in the body and the relation between you and your partner! Muira Puama also known as Ptychopetalum olacoides Benth definitely is a worldwide acclaimed wood found in Northern and tropical African regions. Compromised systems react more dramatically to the stimulation of such a pure, organic source buy viagra india of caffeine. The experts also say that the fund managers will buy female viagra be highly cautious. The addition of low cost Kamagra means you can use the medicine as much as you want without worrying generico viagra on line http://djpaulkom.tv/crakd-octoman-plus-some/ about the effects on your pocket. internal transition details between the retailer and its new parent.  All parties, including the retailer, are looking forward to the launch asap, however such procedural hiccups in large merging organizations are sometimes unavoidable.  This is why we have a weblog – it is a venue in which to share the latest information with our stakeholders to maintain accuracy.  All operational elements related to this launch on our end are running smoothly – and other than this external delay, we are ready to implement.  All deliverables are coordinated and field  personnel briefed.

We will post the additional New York Winning Colours store locations list immediately upon its completion by the retailer.

100% – A Very Nice Number

In the Home Improvement category, we have a store test underway with one major banner in three stores.  A score card is produced monthly by the retailer that rates accuracy and timeliness of inventory replenishment performance across a range of measured specifications.   The February 2011 report was received today. The three product turns and replenishment in 2011 to-date has been rated at 100% The company sildenafil rx demonstrated its technical capabilities at SAP Tech Ed DemoJam and won 2nd place by competing against other industry giants. You cannot alter it by any super viagra generic means direct. Underweight problem can cause weakness, tiredness, loss of bone density discount levitra no rx Susceptibility to bone fracture Increased possibility of cardiovascular diseases. Before I reveal brand cialis http://ronaldgreenwaldmd.com/procedures/back-procedures/transverse-lumbar-interbody-fusion-tlif/ what it is, think about all the subject matter necessary for the student. across all performance metrics.  This is in addition to the 100% score for 2010 to December 31st.   

Performance to this standard doesn’t just happen.  Many things need to be coordinated to occur according to tight specifications.  Once, a fluke.  Twice, lucky.  Three times, a pattern.  However, good performance continuously – that’s a sign of excellence as a culture.  (Particularly because our only variation from specified performance standards across this retailer’s operational metrics was to perform better than specification…)

Investor Awareness

Our existing shareholders include “traders” and “long term holders”.  By “traders”, I mean investors who adopt a day-to-day perspective and decide whether to buy, hold or sell based on the current circumstances.   This activity is characterized by active attention to daily developments, and taking small gains where possible to diminish the downside risk.  By “long term holders”, I mean investors who like the company’s operational trajectory and would like to be a part of the success if and when it emerges for substantial gain as a consequence of truly significant achievement.  Both are valid approaches, however, they address different objectives.

Regardless of which “type” a person considers themselves, there needs to be a sufficient number of actively interested investors to provide liquidity and sustain positive momentum.  This has been an active discussion over the years at Winning Brands.  As everyone knows, and some people resent, Winning Brands has been conservative in the promotion of its stock. It has instead concentrated on rising in the Quotation Tiers to Current Status, and having operations in the USA that are a true foundation for success.   When people are introduced to Winning Brands as prospective investors, it’s vital that they understand the stage that we are at, and that no promises are made as to share price increases.  If they are interested for reasons of the company’s potential, that’s good.  If they are interested because a promoter has promised them an increase in share price, that’s not good.  The investor awareness policy of Winning Brands is just that – fostering awareness of the facts as they are, not making promises.

Accordingly, I was pleased when Tony Golden, of Shareholder Development Group, www.shareholderdg.com expressed interest in Winning Brands.   He felt that he could help broaden the reach of our message within the community of risk tolerant retail investors, in accordance with the company’s policy in this matter.   Tony believes that many people who have not heard of Winning Brands yet will appreciate its straightforward approach to things and its simple/plausible business model for future success.
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To the extent that our U.S. operations are increasing in 2011, it is now appropriate to accept such assistance.  Even now, prior to the breakthroughs that we are all waiting for, our steady operational developments make Winning Brands legitimately interesting as a “pre-breakthrough” company.  We all can think of companies that we wished we were part of in their early days, well perhaps Winning Brands is such a company.  Tony thinks it is – and that is already meaningful, because he has enough life experience to recognize quality when he sees it. 

We should also remember that our shares are quoted in Frankfurt.  You will see new initiatives to properly respect interest being shown by European investors.   Many in Germany and elsewhere in Europe would like to participate in this opportunity –  an emerging business success story with international reach.  Additional efforts by Winning Brands in this regard should not be seen as a distraction, but rather ending what has actually been a lack of proper regard for the important fact that millions of Europeans can participate in trading through means that are local to them.  This is an accomplishment by Winning Brands that deserves more attention.

Welcome, Deberah!

 

Deberah Ruddy has been with the company for several years in administration on the production side, however with increasing efficiency in contract manufacturing it has become possible to bring Deberah over to Retailer Support operations, in the field.  Deberah has always enjoyed customer contact, and now finally can get “out there” into the field, by spending time with retailers – in other words the associates who work on the floor in the stores where Winning Colours is available, to provide product knowledge and updates.  

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Deberah was pleasantly surprised to see how many store associates keep a bottle of Winning Colours Stain Remover at the paint counter to use themselves in clean-up.  No greater compliment could be received by the brand than this.

 

Shareholder Question: National Account

QUESTION

  • Paraphrase:  Status of a National Account discussion from approximately a month ago?

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ANSWER

There are two aspects to the relationship; on-line listing with their .com operations and on-shelf.  It is my understanding that we have been now been approved for the .com and have not been notified of the shelf status yet because the time frame for that decision is not yet over.  Until I see things in writing, this is only my “understanding” of the situation and should not be taken as any more than that.  It is not appropriate or necessary for us to pressure the professional review process, as it is clearly going through its normal and proper sequence of events.

Industry News Pick-up

Not just a reposting – this was reconfigured by an industry editor:

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Shareholder Question: DRTV

QUESTION

  • I was curious to know has there been any discussion regarding the TV ad?  And when it may air again?

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ANSWER

A new possibility has arisen in connection with the DRTV.  A cable television program that deals with a male oriented outdoor lifestyle has taken an interest in Winning Colours Stain Remover.  They find it very useful in the course of their activities.  There are discussions underway as to how to partner and leverage the TV exposure, as there is interest on their part to endorse Winning Colours.  This presents an uncommon opportunity for the DRTV format because the media is already there, ie the program is already being broadcast.  The combination of new angles here may be ideal to give the DRTV concept its second take, by making the DRTV content sufficiently different from the first version so as to constitute an effective test for comparison.  This is still just an emerging discussion, however, so it’s important not to read too much into this yet.

Bottom line:   The operational mechanisms to take orders and dispatch the DRTV kits still exists.  The investments to date will not be wasted.  Redeployment will occur in due course.

2 Types of Sampling

The sampling program being carried out in New York City soon is a short burst distribution of a high volume of pocket packs, with a specific retail partner,  for the purpose of creating awareness amongst consumers of where Winning Colours can be found.  In this program, people are encountered essentially  at random, as a cross section of the population.

There is another kind of sampling – community focused.  The Award of Recognition that I am holding tonight, in the picture below, was received by Winning Brands from a community organization for our interest in their work.  Such assistance can sometimes take the form of a Winning Colours product donation for use by volunteers, or in gift baskets for their  event guests and many other situations where a token of appreciation is extended.   A few cases of product here and there amongst a range  of community organizations fosters discovery of Winning Colours Stain Remover by people in groups who already have an affiliation with each other; people who can and do  share experiences.   Its an affordable way to be able to say yes to volunteers of such groups when even modest support is as much a morale booster as anything else in their good projects.
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This approach is resulting in us getting to know community interests whom we would not otherwise have met – and who are not even necessarily in our own backyard.    If you, our shareholders, regardless of where you live, are members of community organizations that would appreciate some (reasonable) product donation for a good cause, we welcome your suggestions.  Feel free to contact Maggie Jarvis:  Maggie@WinningBrands.ca

Why the versatility of Winning Colours Stain Remover helps retailers (and consumers)

This photo taken in a U.S. supermarket a few days ago shows how shelf space can be eaten up with specialized cleaners.  A number of brands require several different versions of themselves to address the most popular stain removing tasks.   The technical logic is that each of the individual variants can be fine-tuned to performance excellence.  The business logic is that it makes the consumer pay more.  The display logic is that it takes up more shelf space and creates higher visibility.  All of these are defensible positions.  However, there is an alternative view on these three points.  Winning Colours represents an alternative for all three.

  • Technical

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While it may be true that fine-tuning the product to stain types is helpful for top performance, Winning Colours Stain Remover performance has been found (more than) satisfactory for the stain types that are considered common for most consumers in most situations.  One bottle instead of 3, or 6, or even 9 is far more convenient for the consumer.  The small version of Winning Colours fits into a countless number of nooks from purses to glove compartments.  Quick intervention with a convenient solution will become normal behaviour if people know that there really is a convenient solution.

  • Business Logic

Making the consumer pay more only works for so long as the consumer is willing.   It is so easy to find information on-line today, and share information with friends, that pockets of overcharging are getting smaller all the time.  Overcharging is not a moral statement.  It simply means that normal consumers want their benefits for the best possible price.  The natural tendency is for shoppers to gravitate to the most affordable options available.   On a cost-per-ounce basis, Winning Colours is already competitive value.  Add the fact that Winning Colours is super concentrated, and its value is competitive with any brand, anywhere – taking all factors into account, including performance.

  • Display Logic

While visibility is important, it also increases expectations by the retailer for turns.  There are many products that seek a position on the shelf, not just cleaning products of course.  Retail category managers are increasingly looking for the maximum diversity of offerings possible that provides a rich shopping experience for the consumer and efficiency in use of shelf space.  The pressure on category managers to perform by these criteria is increasing rapidly because of the analytics which are now possible by computer number crunching combined with UPC tracking.   Having a suitably priced product that does a lot for the consumer, and takes up little space, is a good competitive position to be in.  When consumer pull off the shelf for Winning Colours shows signs of growth, then the buyer sees a trend emerging.  It’s all about trends.  In the case of Winning Colours, the trends are positive. 

In the photo below, the bottles to the left have less than half the content by volume, ie 1.7 fl.oz vs our 4 fl.oz.  Appearances are one thing, and reality is another.  Consumers understand and appreciate genuine value when they discover it.  Our job is to help them do that.

We are the one to watch – a new arrival with a great deal of value to offer our consumers and retailers.

Shareholder Question: Business Model

QUESTION:

  • What do you mean when you talk about “business model”? Can you be more specific?

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ANSWER:

I use the term “business model” to describe the most basic operating outline of the company that is possible.  There are many companies out there with interesting ideas, but their “business model” is so complicated that it is difficult to understand what is required to succeed.  The most basic questions are:  What are you selling?  Who are the customers?  How many customers do you need to make a profit?  What kind of operations do you need to accomplish that?  What is the likelihood of that happening?  The business “plan” sets all that out in detail, but takes a long time to go through and is always being revised.  The business model is the rough sketch, but in its own way, more accurate because it doesn’t change as much.

So what is the Winning Brands business model?    We have developed and are selling advanced cleaning solutions in popular consumer categories.  Our products have performance properties that give them the ability to become favourites in their categories.   We are focusing on a few winners, particularly a lead product, Winning Colours Stain Remover, World’s Most Versatile Cleaning Solution.   If we secure wide distribution,  then we can move a large quantity of consumable (ie repeat purchase) products through the pipeline efficiently and profitably.  At our current pricing, we could have sales of $8 Million per year if only 1% of American households used Winning Colours; that’s 1 million customers buying a bottle twice per year.     To put this number into perspective, a retailer like Lowe’s sees approximately 15 million shoppers per week.   The company can be profitable at much less than this sales figure, because it has created appropriate outsourcing for many functions, including manufacturing.  Therefore, only a small core group of 10-15 people can manage that sales volume through its network of distributors.  If this product ever became the choice of 10% of households in the USA only, the brand sales figure would be between $50-$100 Million.  By staying sharply focused on a few key leading products, Winning Brands can be extremely efficient in all that it does.  The goal is to generate large surpluses and avoid the temptation to expand sideways into unrelated things.  Instead, continued smart focus on quality, efficiency and marketing will result in a very valuable brand.  Such businesses are called “cash cows”  and are very attractive for acquisition by major consumer product companies because they provide growth with little risk.  There are many examples of “come from nowhere” brands that met special needs and were bought by the largest corporations.  Burt’s Bees began as a couple selling candles from leftover bee’s wax.  That company was eventually purchased by Clorox for a reputed $900 Million.  There are other examples.  Snapple, Ben & Jerry’s, Nantucket Nectars are more.  In the world of cleaning, Orange Glow/OxiClean is sometimes given.  There are many others.

Any normal person can understand this description.  That’s what makes it a useful “business model”.   In the early days of all the examples cited above, there were doubts and hardships.  In all the examples above, there was also perserverance and a good business model.   There are many things that Winning Brands and its Winning Colours Stain Remover has in common with the given examples.

Interesting Testimonial

I don’t post most testimonials that we receive – this weblog is for the purpose of addressing operational matters of interest to shareholders with a greater emphasis on business issues.  However, there are occasionally items that illustrate the breadth of uses for which Winning Colours Stain Remover can be put that does in fact become a “business issue”.   That’s because being the “World’s Most Versatile Cleaning Solution” is a big deal.  The plausibility of this being the case has a bearing on the viability of our business goals. The before/after picture received today from California shows the lengths that people can go to when they have a truly convenient solution to reach for.   The remarkable versatility of Winning Colours just keeps on giving….

 

  • I had a fireplace company come to clean my fireplace about five years ago.  During the visit I asked for instructions on how to clean the fireplace window in the door.  These were the instructions given to clean the window in the door. “A mixture of vinegar, ammonia, and water will make a great cleaner for removing the soot from your fireplace door” I have fallowed these instructions for many years.  I had to wear a mask and hold my breath for the fumes were over whelming and harmful to our lungs.  Then I put Winning Colours to the test. There were no fumes to worry about or the use of hazardous materials. A picture is worth a 1000 words as Winning Brand has a 1000 uses. Take a look at the pictures before and after.  We also cleaned the spark arrestor (no pictures) on the roof using Winning Colours to remove the soot from the spark arrestor and it left it bright and shiny. Now all my neighbors are using winning Colours to remove soot from there fireplace. Thank you Winning Colours.  

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Shareholder Question: Karrys

QUESTION:

  • Can you say how things are going at the new distributor Karrys?

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ANSWER:

Karrys, a respected and long established Ontario wholesale distributor, will be an important partner in 2011.  We entered into a business relationship with them at the end of 2010 – with the understanding that their next available sales team training date is February 25th.   We are still on-track for that event.  It is this event that represents the operational launch of Winning Colours Stain Remover there.

In 2011, we are increasing our efforts to work within the internal training regimes that retailers may have available.  In another example, Winning Brands will be the subject of a March 2, 2011 Webinar for the benefit of personnel in the Home Hardware organization in conjunction with their Education Team.  The webinar will include examples of our advertising, specific product knowledge instruction and a PowerPoint presentation with live voice-over.  http://www.homehardware.ca/en/index.htm 

Three of the many PowerPoint slides are included here.  Most are specific to that organization and therefore confidential, as a business courtesy.

 

 

Shareholder Question: Debt Conversion

QUESTION:

  • (Paraphrased) Why convert debt at this level of share price, rather than wait when share price is higher?

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ANSWER:

I agree completely that debt conversion is best at the highest possible share price.  The company is fortunate that its debt holders have been cooperative in deferring much of their conversion entitlement for the same reason; they understand that it is better for the company.  The company’s policy is not to seek out debt conversion transactions at this share price level, but instead to convert as little as would satisfy the legitimate needs of debt holders to regain some of their capital and to retain the high level of confidence that Winning Brands enjoys with its debt holders that their positions are not in jeopardy.   Unlike some junior public companies whose convertible debt is a threat, Winning Brands is responsibly and gradually diminishing this form of capitalization, in concert with realistic and mature funders.   Where no diminishment is possible, it has been possible to improve the terms and conditions.

The dilution caused by debt conversion, or share issuance, is not “desirable” in the sense that the company would seek it out.  My earlier comments about dilution were merely to point out that capital gains can occur at any price point, and that dilution, in principle, is not “as bad” as some may think  if responsible dilution can also bring compensating value to the company.  In the case of Winning Brands, there are operational advancements which would not otherwise have been possible.  The value of these advancements will be borne out when the company demonstrates its ability to carry significantly higher sales without a comensurate increase in overhead expenses.

The point is sometimes made that it would be more intelligent of the company to raise all its money at high share price levels.  The related point that is usually forgotten in this discussion is that there are legal constraints as to the timing and size of capitalization arrangements, such as the $1 Million per 12 month cap in the case of Regulation D, Rule 504.   Accordingly, Winning Brands has spread the timing of  its capitalization across the calendar so as not to be forced to avail itself of capitalization at inopportune times.  It is a form of risk management.  As it stands currently, the company has raised less than it is allowed to over the previous 12 months precisely because it would not be opportune to do so until liquidity conditions are more favourable – conditions which are also affected by business arrangements and the existence of natural buyers of the company’s shares.  

Natural buyers, as I define it, are purchasers on the open market who acquire their positions on a well informed basis and a readiness to accept the risk associated with a penny stock in pursuit of the attractive returns that are possible.   If/when Winning Brands is doing business with large retail chains in the U.S., it becomes a paradigm shift for the company’s prospects and the legitimate basis for a next generation of such natural buyers to come in and take the company and its share price to a new level. 

These things are inter-related in a way that prevents action that may seem obvious at times, as if there were no other connected issues.   Sometimes it’s emotionally satisfying to reduce things to a very simple premise – it’s natural – and I am no exception to that preference.  However, a willingness and ability to see the nuance in situations is also beneficial and usually results in better outcomes over the long run.  Winning Brands does its best to strike a wise balance between such interconnected issues. 

By comparison to the majority of its peers, Winning Brands actively communicates its efforts and policies to its shareholders, thus resulting in a very well informed community of stakeholders.  As awareness grows amongst a next generation of natural buyers of WNBD, there will be a deep reservoir of due dilligence materials available for them to see the logical progression of events to date.  It will be obvious to them that this is not a pump and dump, but rather a verifiable and legitimate emerging enterprise that is advancing upward in the pursuit of a terrific business mission that is becoming increasingly plausible.

Shareholder Question: Ghana

QUESTION:

  • Any chance we could get an update on Ghana? It’s been almost two months since we last heard anything.  Others would like an update also.

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ANSWER:

Our prospective new importer of Winning Colours to Ghana was most keen to get started right away, however, as discussed in my post of December 12th, Winning Brands wanted to ensure that there would be no surprises at the port upon arrival.  We perceived that there were procedural details that should not get swept aside in the enthusiasm.  We therefore entered into correspondence with the Ghana Standards Board to ensure that there was clarity about the importantion requirements and the registration of the importer for this and future shipments.   We also obtained 3rd party verification of the accuracy of the MSDS sheet and similar “initial importer” clearances.  All of this seems to have been accomplished now, and the first shipment will be dispatched this quarter.  We are sending several pallets on this first round, rather than a container, for practical reasons as well.  These include the dimishment of risk, ensuring that the product in its current packaging travels well to West Africa by ship, avoiding excess inventory on the receiving end,  obtaining feedback from the marketplace, observation of the management of our brand in that setting, etc.   It is easier to send additional items again soon, than to deal with a surplus on the receiving end relative to early demand.   Below is the Ghana label for Winning Colours Stain Remover.  This departure of the goods will be described in a news release in due course.

If this picture is being viewed in the weblog, the picture can be enlarged by clicking on it.

Putting Capital Gain, Market Cap and Dilution into Perspective

Winning Brands posts accurate disclosure of its float on a regular basis, verified by the stock transfer agent.  By this means, we all have the basis of determining whether the market capitalization of the company is realistic.   At current pricing, our market cap is approximately $4.5 Million.     Is this the appropriate figure?  What is a company worth? 

Clearly, many public companies are valued by “the market” to have a net worth that is based on the company’s possibilities, rather than on its current financial statements.  This is particularly true of young public companies, whose potential is still mostly unproven because they typically have more talent than experience as a company and as a brand.  The junior public market is a proving ground of aspiring enterprises and this is what makes the American economic system the most dynamic in the world.  Nowhere else has it been possible for so many great beginnings to occur.  If the only companies worth investing in were already successful, then how would investors ever experience truly significant capital gains that only come from breakthrough events?  

Going by the standard of the critics of aspiring junior enterprises, there should be no emergent companies – only existing success stories.  There would be no trials and tribulations, only endlessly increasing quarterly profits for brands that were already household names.  In that world, there are only blue chip stocks which mutual fund managers choose for our retirement plans.     Perhaps the ideal, for extra safety, would be to have a diversified Dow Jones Industrial Average portfolio that mirrors that index as a whole.  All those great industrial company investments would surely be a good bet.  In all of the history of the DJIA, there has only been one single day in which the value of these securities, as a whole, increased by more than 15% on a single day.   And on a single day in 1987, the percentage value of the DJIA fell by more than 22%.    People can have losses in senior markets too. Clearly the DJIA is only the tip of the iceberg of the senior public markets.  What is the realistic long term view of all of the stocks on such exchanges?

The Global Investment Return Yearbook provides this interesting perspective of the big picture  regarding such investments:

… of the 17 GIRY countries, the best performing equity markets over the very long term are Sweden and Australia, with annualised percentage real returns since 1900 of 7.9% and 7.8%, respectively, compared to a world average of 5.8%. Ireland had a real annual return of 5%The core of the Yearbook is provided by a long-run study covering 107 years of investment since 1900 in all the main asset categories in Australia, Belgium, Canada, Denmark, France, Germany, Ireland, Italy, Japan, the Netherlands, Norway, South Africa, Spain, Sweden, Switzerland, the United Kingdom, and the United States. These markets today make up over 92% of world equity market capitalisation. With the unrivalled quality and breadth of its database, the Yearbook has established itself as the global authority on long-run stock, bond, bill and foreign exchange performance.

5.8% average. I point this out because it is important to remember that over the long term, the traditional, “senior”, markets provide excellent liquidity but moderate gains.  The purpose of the junior public market is to permit speculative, high risk participation in new ideas that may or may not succeed.  If they don’t succeed (and most don’t) then the speculative investor has not benefited.  If they do succeed (and the few that do, can succeed spectacularly), then the gains can be great in those few cases.  It is up to the individual investor to determine their own personal comfort level with the risk involved – but the risk is there.   There is nothing wrong with the risk.  It is no failing of the company that it is in the least certain, but most promising stage of its life.   It would be ideal if only those investors who accept this basic fact participate.  Winning Brands goes to great lengths to point this out to prospective investors.

This reality check is highly relevant to the subject of dilution.   Poorly informed persons make the misleading argument that achieving an attractive capital gain is determined by the size of the float, or outstanding shares available for trading.  In their simplistic model, the lower the O/S, the better.  They argue that the opportunity for capital gains is higher in this case.  Actually, that is not the case.  Capital gain is the difference between the purchase price of a stock and its higher sale price.  With a low O/S, the market capitalization of a company is divided by a smaller number of shares, and therefore the purchase price is higher too.  This means that a much greater absolute increase is required for any given percentage increase.

So, for example, if Winning Brands had only 1 Million shares outstanding, then everyone purchasing a share would have to pay much more per share.  Under current circumstances, it would cost approximately $4.50 to purchase a single share.  To experience a 100% capital gain, the share price would have to grow by another $4.50 to $9.00. 

If on the other hand, an investor who purchases a share of Winning Brands at $0.0025 is to experience that same 100% capital gain, the share price needs only to go to $0.0050, ie. a quarter of a cent increase.  The investor’s $1,000 investment has gone to $2,000 in either case, for a $1,000 capital gain.  The capital gain is not determined by the O/S.   The most important factor determining the prospect of a capital gain is the likelihood in the change of the perceived market value of the corporation in dollar terms, ie. the market capitalization, or “market cap”.   The key factor determining growth of market cap is a determination of whether the market cap is currently under-priced  relative to its likely value if the company achieves its goals.   Dilution is a problem if the capital raised is not used to increase the likelihood of a higher market cap.  Responsible dilution is neutral in its effect.  Winning Brands dilution has resulted in a better brand, more experienced, talented staff, better retail contacts, new trademarks, R&D , higher consumer awareness through advertising and the begining of the reduction of debt.

In the case of Winning Brands, this means that the most basic question is this:  “What is the likely value of the company if it secures a business relationship with America’s top three retailers in its category and grows in sales volume accordingly?  (A single national U.S. retailer in our category can easily receive approximately 15 million shoppers per week, or 15 times the corresponding figure in Canada).   Under those circumstances,  would Winning Brands’ market cap stay at the current $4.5 Million level?  $9 Million?  $45 Million?   The answer to this question will be found within individual investors across the marketplace, and the net effect of their collective buy/sell decisions will deliver the verdict.  Regardless of what some people say who prefer simplistic answers – there is no “correct” figure.   However, there are precedents, and as a general rule, a company whose commercial activity increases 15-fold is not likely to stay at the same valuation of its pre-expansion state. 

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There is, however, one thing that I am absolutely certain about – 100%.  That is the wisdom of such a positive choice, if the buyers make it, in our case.  Winning Brands will be a terrific partner to those great companies.  Our lead product is clearly a winner amongst those consumers who use it.  These consumers include a growing number of Americans living in all regions, representing diverse lifestyles.  We have a minuscule rate of complaints or dissatisfaction.  By far the majority of our contact with consumers is an affirmation.  In various ways they express the simple joy that a stain rescue situation has brought about.  There are millions of such stains occuring daily for us to satisfy.

I have looked into the eyes of each of the executives responsible for this decision and shared the reasons why their stores, as great as they are, still do not offer the product which their consumers deserve to find on the shelf in this category.   It’s a terrific feeling to know that this truly is the case,  not merely a sales pitch.  The truth of the matter is that in all of our experience, Winning Colours Stain Remover is the World’s Most Versatile Cleaning Solution.  Why would the top retailers not bring a Word’s Best product to America’s consumers?  The proposition is really just as straightforward as that.  The fact that it has taken us several years to earn the opportunity of making this statement directly to these buyers is nothing more than the reality that these people are extraordinarily sought after, with limited time, and limited “openings” to slot new, unknown, brands into the mix – and have only now started to feel that the worst American recession since the 1930’s may be showing signs of recovery.

Breakthroughs of the type that we are preparing for can and do happen.  This is what makes the ownership of Winning Brands Corporation shares at this point so attractive in my opinion.  We have a low market cap relative to the size that would be justified if we made this breakthrough.  The chances for such a breakthrough are more realistic now than ever.  The logic of such a breakthrough is based on common sense and leaves everyone a winner.

There are very few entrepreneurial teams as dedicated to seeing this happen as your team at Winning Brands.  I am not the only one in the office tonight, Saturday February 19th, at 10:00 pm.    Our group is “on”.  We are ready.  We can hit the ground running with these retailers.  All they need to do now is say yes to the opportunity. We now have the operational experience to match our talent – and a proven product that is a perfect fit for those retailers.

My view is the 2011 will see continued overall debt reduction, substantially improved sales, a verifiably increasing network of retail locations, new product fans from coast-to-coast, and a considerably expanded base of shareholders who will have been introduced to Winning Brands through new investor awareness initiatives to spread the word of our new listings if/when they happen.

Cheers, Eric

P.S.  Preparing for the office this morning at the crack of dawn, looked like this, at my house. (Apple QuickTime Video Clip)  Motivation can move mountains (and cars through snow banks!)

Video Clip – Feb 19 2011

Setting up for New Day, New Town

Morning preparations for opening in Steubenville, Ohio.  New town, and a new day of possibilities on the demo road show.  You never know whom you are going to meet during the in-store A man who experiences you can try this out purchase tadalafil india a low measure of testosterone in the body. Kamagra oral Jelly supplied in a scope of medications from isosorbide dinitrate, cialis buy and isosorbide mononitrate. Taste of gokshura is sweet and its action is viagra sales in uk cool. For some men impotency is an emblem of the loss of this ingredient, physical cipla tadalafil change occurs. demos!  Everyone wins.  It’s good for the retailer, good for the consumer and good for the brand.

Brochure Approval: Duane Reade

In preparation for the New York launch with Duane Reade, a new version of the Winning Colours brochure that emphasizes the compact nature of the 4 oz bottle, and shows the associated retail display box, has been created.  This was approved by Duane Reade today.  We appreciate when retailers permit us to include their branding in the body of the brochure.  This permits us to more effectively combine the message to a consumer about what the product is and where to find it.  Such permission is a privilege, not a right.  We take it seriously and know that we are responsible to maintain the retailer’s reputation as well, not only our own.   

On a personal level, I have to admit that I am looking forward to the day, very soon now, that almost anyone in Manhattan will have Winning Colours Stain Remover within walking distance.   We should be in approximately 1/2 the locations for starters – perhaps around 100.  The locations are being selected now. The handy size 4 fl. oz. bottles are perfect for the convenience/pharmacy format.

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Lowe’s In-Store Demo Set-up

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Winning Colours Rolling Display Racks at Canadian Tire

A number of shareholders have expressed interest in the progress of Fred Lee’s introduction of the Winning Colours rolling display stands at Canadian Tire stores.

Fred has delivered and installed 38 rolling displays to date.  That’s approximately 8% of the locations.  Most of the sites he visits convert, even if not on the first visit.  Accordingly, continued growth in this program is anticipated. 

He feels that there are 3 components to his process:  

  • 1) Finding the key person at each location he visits.  He takes the time to understand them, and to explain the situation.
  •  2) Demonstration.  Although more often than not the Paint Department personnel he meets in the stores know of Winning Colours, they generally seem pleasantly surprised, and in some cases  “wowed”,  by what they didn’t know.
  • 3) Confidence.  It is clear to Fred that Winning Colours is on the way up – and that’s the message he shares. 

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Background Comments: Los Angeles

We have been receiving an increase in positive comments about Winning Colours’ usefulness from people who are working with paints and crafts in a professional capacity, including in the entertainment industry, such as people involved in working on production sets for example.   Therefore, the arrival of Winning Colours to Shilpark Studio Paints in L.A. is more beneficial to the brand than the mere addition of a single new retailer.  This is the “go-to” place beside Paramount for all kinds of supplies related to the decoration of sets.   Studios today also rent out their facilities to independent production companies with personnel of all kinds coming into town for their work. The expensive studio facilities count on efficiency in all aspects of production, including getting fast and convenient access to painting supplies for projects that are on-going.

We’re proud of the enthusiam that Shipark is showing for Winning Colours Stain Remover because they have a very good idea of what is already out there for discerning professionals.  It’s meaningful that in terms of first-hand experiences and comparisons amongst such well informed people, Winning Colours delivers the performance, convenience and versatility they value.

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The top picture shows the studio facilities looking west, and the bottom picture shows Shilpark Studio Paints at the western corner of the complex looking east. 

Shareholder Question: Sam’s Club

QUESTION:

  • Are we still in talks with Sam’s Club to do their roadshow?

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ANSWER:

Yes.  In order to proceed through the sequence of events, especially for increasingly specific business discussions, the company has to be approved by the Walmart USA “system”, because Sam’s Club is a division.   The most recent step was to satisfy that organization that we have an acceptable Dun & Bradstreet supplier risk score.  Our rating was: 3.  This is considered a good score because 79% of businesses have a higher anticipated risk of failure within the next 12 months. 

At this stage, various operational possibilities are being considered, however there is no guarantee whatsoever that this will materialize. We are merely advancing through the process of consideration on our own merits as a product, and a company, so far.   No expectation of specific outcomes would be appropriate at this stage.  

For shareholders not familiar with the supplier evaluation risk score, Dun & Bradstreet describes it this way:

The D&B Supplier Evaluation Risk Rating (SER) predicts the likelihood that a business will seek legal relief from creditors or cease operations without paying creditors in full, over next 12 months. The SER is a harmonized version of the D&B Global Failure Risk Score, generated locally by each country, into a single, normalized 1-9 rating where 1 represents low risk and 9 represents high risk. Although a score of 1 represents low risk, because the SER Score is based on a statistical model, there is still a small probability that a supplier with such a score will cease business operations in the next 12 months. However, the likelihood of such an event happening to this supplier is much lower compared to that happening to a supplier with a score of 9.

Shareholder Question: Photo

QUESTION:

  • (Paraphrased from several):  What was the reason for posting the building picture from your recent trip?

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ANSWER:

I was able to combine business meetings on my most recent trip for efficiency.  One of the meetings was with a former 504 subscriber, with whom we have not carried out any new 504 subscriptions for a number of months.  I appreciate Winning Brands’ accredited investors retaining their holdings as long as they can to demonstrate legitimate investment intent; this is such a party.  In consideration of their patient and responsible attitude toward the company, a courtesy call was appropriate.  CEO’s often participate in presentations to accredited investors, or in such a case, a visit to update due diligence mutually and to reconfirm, mutually, that any remaining interests are handled responsibly.

As to the photo itself, I often share a photo of our vehicles in their travels.

Shareholder Question: Demos

QUESTION:

  • I was wondering if you could comment on why Lowes inviting you back three times to do demos is a good thing.

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ANSWER:

The goal of our relationship with retailers is to make the most of the opportunity for both parties.  Retailers have different approaches to product promotions, so we propose ideas and see which ones are preferred.  Generally speaking store personnel appreciate interest shown by a manufacturer to support their product.

In this case of this retailer, the affected store managers seem to enjoy the presence of Winning Colours demos in their stores and we are pleased to oblige.  It’s really not any more complicated than that.  We have a good, normal, working relationship.  The stores have re-ordered product several times.  Our first official score card was issued this past week by head office which documented a perfect score of on-time/on-spec deliveries of Winning Colours Stain Remover.

Shareholder Question: News Releases

QUESTION:

  • What is your policy about pr’s?  Why some and not others?  Can you explain how this is decided?

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ANSWER:

Let’s take some time to respond thoroughly to this important question.

The honest answer is that there is always a certain tension between some persons outside of the company who want as much press release activity as humanly possible, primarily day traders, and we who want a very careful approach.  I typically tone things down from original drafts if in my opinion the possibilities being described seem “over the top”.  I will stand by anything that ultimately goes out because our issuances are more careful than they would otherwise have been if it had been left to others.  Winning Brands’ accredited investors share this responsible approach.  Anyone associated with Winning Brands knows that the company does not play games with its news releases.

There are two different visions of the firm.  Some outsiders want it to be a flipper’s dream, with share prices being driven by the usual smoke and mirrors of the exercise.  My vision has always been that Winning Brands would be a cut above the usual “pinky” mindset by being serious in purpose, legitimate in its goals and dignified in its relationship with shareholders and regulatory authorities.   In this model the company’s share price will reflect general sentiment about possibilities, but not be hyped.  This is an ownership model – ie the common shareholders want capital gains of course, but also to own a real company.  In this model, even if the share price is low, it is based on something real, and therefore has the real possibility of doing well based on company developments, not just PR.

This policy has resulted in a calibre of typical Winning Brands investor that is far above the quality of most junior public companies.  I receive messages from people of all walks of life who thank the company for doing its best to implement a good and legitimate business plan, and for the obvious commitment that Winning Brands makes to operating with a clear conscience in all that it does.  Having setbacks or facing challenges in advancing is acceptable to such realistic investors – so long as they can believe what the company says.  Also, I have no reason to believe that any regulatory agency has concerns with us.  This is a source of pride because during our formative period there have been many cases of other (peer) companies being revealed to engage in improper news release activity, to put it kindly.  The policy of a public company regarding its public statements is the foundation of its credibility.  Winning Brands can be proud of its prudence and responsibility in this regard – the proverbial “upstanding citizen” in what has been described as the wild west of the investment world.

Another important clarification about news releases, is that they do not all have an investment industry purpose.  This is a key point to understand.  Not all news releases are made to satisfy the concept of “material developments” as defined in securities regulation.  It is permissible and can be desirable for a firm to let it be known within its industry, or its region, that certain things are happening.  That is not “fluff”.  Fluff is an attempt to make a small thing sound like a big thing.  There are many “small things” that are legitimate news to parties who have a reason to be interested in that particular small thing.  Therefore, the running debate amongst company watchers as to whether a particular Winning Brands news release is fluff or not often lacks this basic insight:  a news release can be important to a certain audience without being impressive to investors at first glance.  This is why certain Winning Brands news releases are not “huge” in their impact on traders, but are still very interesting and useful to specific audiences.  Now, in 2011, with Winning Brands increasingly active in the U.S., there will likely be a natural increase in such industry oriented news releases.  Despite their limited appeal for some day traders, these releases nonetheless expose the company to a variety of people of interest over time.  If a company is proud of what it is doing, and moving forward to an exciting set of goals, then this is a good thing.  Such workman-like news releases foster connections with strategic allies for the benefit of all. Base hits can win a ball game too, not only home runs.

Lastly, let’s talk about investor awareness programs and the role of news releases in such programs.  It’s very important to distinguish between a process of sharing information about Winning Brands to more retail investors for what the company really is versus a promotional campaign in disguise.   A traditional promotional campaign for Winning Brands, ie the common pump, would be the kiss of death.  They create shortlived spikes that benefit a few, harm many, are of questionable legality at best – and often strongly illegal (even if the perpetrators get away with it) and permanently alter that character of the firm.  Although we may all be frustrated at the moment with the current share price, it is an honest price.  It is not being manipulated one way or another.  Traders are not interfered with by any coordinated action by the company.  No laws are being broken, no unjust gains are being generated in the wrong hands.  The market itself is operating properly and has demonstrated that very little volume is required for the share price to increase considerably, based on the sentiment of the moment.  The reason that WNBD stock sometimes rises easily on small volume is that market makers are well aware that there is no background agenda or manipulation.   Many of our shareholders, representing a significant portion of the float, are content to let the company advance operationally rather than panic.  Furthemore,  many have quiety reduced their average cost base during low periods making it much easier to be green in the future. 

Therefore, as the company’s legitimate prospects improve, this information will circulate more widely – and we will be glad to assist in the process.  However to design news releases to pump the stock is not the way we do things.  With the increasing probability that during 2011 we will be in some sort of operating relationship with accounts that really matter in the USA, I continue reflecting deeply on how to ensure that advancements will be effectively communicated to natural investors without violating the principles that I have described above. 

Ultimately, every company has its supporters and critics.  We happen to have a very strong base of supporters.  They understand and appreciate this culture – that’s why they are here.  Anyone who doesn’t like this approach to things is welcome to depart the scene and spend time with the majority of junior public companies who fall into the trap of being pushed around by high pressure tactics on the part of people with a questionable agenda.  Those who remain will find that we will continue to generate opportunities for trading profit that arises from the natural openings (and challenges) that a still young, upwardly mobile public company creates.  Amongst traders too, accumulating profits can arise from base hits with our stock, not only home runs. 

Many people have done well with Winning Brands shares over the years, and will continue to.

Lancaster Dealer Show Getting Underway…

In Orlando, Florida today, things are getting underway at the invitiation-only dealer show organized by America’s largest paint sundries distributor, Lancaster.   In the opening moments this camera phone picture was taken showing Lorne Kelly, Product Training Director, (Left) starting to share some “road warrior” stories.  When you combine his enthusiasm for Winning Colours Stain Remover, his enjoyment of meeting personnel in new stores that are joining the retail network and all that travelling – Lorne has certainly heard some great testimonials.  He visits stores directly to determine which forms of product orientation work best for staff of It’s relating to the high insurance premiums and especially the cost added after an accident, even if it wasn’t for viagra pill for woman my marriage would probably be over. Modern life regularly throws up (especially the inhabitants of large cities) for reasons of increased competition, originals’ patent expiries, and not having substantial R&D costs.” Information About Kamagra Treatment can be taken priority treatment by using diuretics to induce diuresis and pain killers to eliminate pain, or even take Diuretic and Anti-inflammatory Pills directly, which http://secretworldchronicle.com/2019/07/ep-9-36-interlude-the-greatest/ levitra discount prices is the herbal medicine targeted to those symptoms. Case in point, if the torment is exceptional and particular the physiotherapist might derive that the reason may be, kamagra has been designed to improve your eating habits to ensure you aren’t consuming really acidic meals and only try to eat alkaline meals or meals that happen to be viagra generic usa only marginally acidic. Pfizer Labs states any person who experiences priapism should seek immediate medical attention as “penile tissue damage and permanent loss of potency” may result until immediate treatment cheap 100mg viagra is acquired. those stores.    There may be more pictures over the next few days, however, both Lorne and C.E. Norman, Key Account Manager representing us to Lancaster are focusing on visitors (and getting to know other suppliers in the Lancaster vendor team).    After this event, Lorne has been invited back to perform some demo work at the Lowe’s test stores.  All parties involved are satisfied with that new relationship.

Shareholder Question: Spartan Account

QUESTION:

  • “Was the second order a replenishment order, or filling the pipeline?”

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ANSWER:

Each retailer makes different information available to us about sell-through.  It takes time in some instances to earn the trust of the retail partner to receive this information.  Some others have the culture and mechanisms that allows vendors to determine this exactly.  In the case of Spartan, the participating stores are not all corporately owned, but rather in a wholesale supply relationship.  Thus, we do not yet have the means to distinguish between “re-stocking” activity and initial fill being made from our shipments.  This may evolve as the account operations evolve.

We have an excellent relationship with Spartan.  Winning Brands appreciates the opportunity that their decision to add the 4 ounce bottle (for starters) to their re-sets represents.  Now that the originally targeted stores all seem to have their inventories and everything is in place, there will be marketing cooperation of various kinds to bring attention to the presence of Winning Colours Stain Remover in these stores.  There will also be experimentation with price points in promotions to develop statistics for marketing strategies.  In-store merchandising techniques of various kinds are being discussed with Spartan now to stimulate velocity at the shelf during 2011.

Spartan Stores

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If people would like assistance with this feature, please let us know:  maggie@winningbrands.ca

Shareholder Question: Jay Udell

QUESTION:

  • Are we still working with Jay Udell?

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ANSWER:

The reason that I have not provided more updates pertaining to this sector is that Jay Udell has been encouraged by interest expressed in Winning Colours by conventional distributor(s) that service the C-store sector, but has been awaiting a final decision from them.  This is a strategically important option.  The driver program remains a way forward, however if we go down that road, it will close certain distributor options on the conventional distribution side.  It is not a good idea to “stop and go” or jump around between such arrangements. 

Therefore, we have been awaiting a go-forward decision from a key C-Store distributor prior to making our final choices about the next step.

DeltaSonic Car Washes for Testing

We received word today that the DeltaSonic car wash group in the Northeast has decided to test Winning Colours Stain Remover in both detailing and sale to consumers in their forecourts.   An opening order is expected in a week or so.  This group has locations in the following cities:

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If their experiences are positive and they proceed with re-orders, we will prepare a suitable news release.  This note is merely to provide an insight to the type of openings ocurring.

Delta Sonic | Home Page

Shareholder Question: Duane Reade

QUESTION:

  • Is there going to be a formal announcement in a PR when goods have been delivered to Duane Reade?

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ANSWER:

The next news release pertaining to Duane Reade will occur when we know which of their locations will be stocked with the product.  It is our understanding that we will be provided with this information.  The first shipment of inventory has already been made to the customer’s distribution centre.

We are awaiting final artwork approval of the modified brochure that will accompany 50,000 Winning Colours Stain Remover pocket pack samples at high visibility Manhattan locations, in Duane Reade bags, by a trained event team.  This sampling program, when the associated approvals are all in-hand, will also be described in a news release, as a separate event to the arrival of Winning Colours into the stores.

News releases involving third parties, and naming them, must be approved by those parties.  Whether we like it or not, such approvals are not always granted, or not always according to a time table that we would like.

There is no reason to believe that there will be a problem in this regard for the matters described above.

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